ŁAWIŃSKA, Olga; KOROMBEL, Anna. Motives for building relationships between Generation Z customers and businesses via YouTube in Poland and Great Britain. Journal of Management and Financial Sciences, [S. l.], n. 53, p. 27–49, 2025. DOI: 10.33119/JMFS.2024.53.2. Disponível em: https://econjournals.sgh.waw.pl/JMFS/article/view/4783. Acesso em: 15 mar. 2025.