Dębski, Adam Grzegorz. (2019) 2024. “Possibilities of Measuring the Effectiveness of City Promotional Activities on the Example of the Rising Białystok Brand”. Kwartalnik Kolegium Ekonomiczno-Społecznego. Studia I Prace, no. 4(40) (March):71-90. https://econjournals.sgh.waw.pl/kwes/article/view/3780.