Can Islam be Cool? Emerging Islamic Consumer Culture
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Abstract
In the paper the author challenges the stereotypical image of Islamic culture as being repressive and hostile to consumerism. Using variety of examples, the author describes the multifold process of consumer culture formation in the Islamic world. Modern Islamic consumer culture is not homogenous. On the one hand, it is shaped by pressures of aggressively marketed global popular culture of Western provenance and reactions (often escalating into resistance) to that influence by the recipients, but on the other, it is deeply embedded in the traditional values of the local communities.
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How to Cite
Górak-Sosnowska, K. (2012). Can Islam be Cool? Emerging Islamic Consumer Culture. Warsaw Forum of Economic Sociology, 3(6), 93–109. Retrieved from https://econjournals.sgh.waw.pl/wfes/article/view/476
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References
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Alikhah, F., (2008), The politics of satellite television in Iran, in: M. Semati, red., Media, Culture and Society in Iran. Living with globalization and the Islamic state, Routledge.
Amin, G., (2004), Whatever happened to the Egyptians. Cario: American University in Cairo Press.
Ammann, L., (2004), Cola und Koran. Das Wagnis einer islamischen Renaissance, Freiburg: Herder Verlag.
Bayat, A., (2007), Islamism and the Politics of Fun, "Public Culture", 19(3).
Bolz, N., (2002), Das konsumistische Manifest, München: Wilhelm Fink Verlag.
Boubekeur, A., (2005), Cool and Competitive. Muslim Culture in the West, "ISIM Review", 16, Autumn.
Bunt, G., (2009), IMuslims. Rewriting the House of Islam, Chapel Hill: University of North Carolina Press.
Bywalec, C., (2007), Konsumpcja w teorii i praktyce gospodarowania, Warszawa: Wyd. Nauk. PWN.
Danecki, J., Polityczna rola islamu w koncepcji Mustafy as-Sibaiego.
Evans, H., Zrozumieć muzułmańskiego klienta, ARABIA.pl, http://www.arabia.pl/content/view/285216/2/.
Falk, S., (2003), Muslim Cola: Cola wars or cola crusades?, University of Lausanne MK-01-003.
Górak-Sosnowska, K., (2011). Muzułmańska kultura konsumpcyjna, Warszawa: Wydawnictwo Akademickie Dialog.
Górak-Sosnowska, K., Łyszczarz, M., (2009), (Un)Islamic Consumers? The case of Polish Tatars, in: J. Pink, red., Muslim Societies in the Age of Mass Consumption, Cambridge: Cambridge Scholars Publishing: 137-157.
Haenni, P., (2009), The Economic Politics of Muslim Consumption, in: J. Pink, red., Muslim Societies in the Age of Mass Consumption. Politics, Culture and Identity between the Local and the Global, Cambridge: Cambridge Scholars Publishing.
Hammond, A., (2007), Popular Culture in the Arab World. Arts, Politics and the Media. Cairo: American University of Cairo Press.
Kokoschka, A., (2008), Islamization of the market? Advertising, products and consumption in Syria, paper presented on a conference Contemporary Muslim Consumer Cultures: an Emerging Field of Study, na Freie Universität Berlin, Berlin, 24-27.09.2008.
Lemme, A., (2010), Puma stoppt Styleislam TAZ.de, http://www.taz.de/l/zukunftr/Wirtschaft/artikel/1/puma-stoppt-styleislam/.
LeVine, M., (2002), Muslim Responses to Globalization "ISIM Newsletter", 10.
Nasr, V., (2010), Forces of Fortune. The Rise of the New Muslim Middle Class and What It Will Mean for Our World, New York: Free Press.
Pew Research Center, (2005), Islamic Extremism: Common Concern for Muslim and Western Publics. 17-Nation Pew Global Attitudes Survey.
Pew Research Center, (2006), Muslims in Europe: Economic Worries Top Concerns about Religious and Cultural Identity.
Pink, J., (2009), Muslim Societies in the Age of Mass Consumption. Politics, Culture and Identity between the Local and the Global, Cambridge: Cambridge Scholars Publishing.
Roy, O., (2004), Globalized Islam. The Search for a New Ummah, New York: Columbia University Press.
Shahabi, M., (2008), The Iranian moral panic over video: a brief history and a policy analysis in: M. Semati, red., Media, Culture and Society in Iran. Living with globalization and the Islamic state, Routledge.
Sivan, E., (2002), Radykalny islam, Kraków: Libron.
Solomon, M., Bamossy, G., Askegaard, S., Hogg, M., (2006), Consumer Behaviour. A European Perspective, Harlow: Prentice Hall.
Starrett, G., (1995), Religious Commodities in Cairo, "American Anthropologist", 97(1).
Tibi, B., (2001), Die neue Weltordnung. Westliche Dominanz und islamischer Fundamentalismus, München: Econ Ullstein List Verlag.
Turner, B., (1997), Orientalism, Postmodenism and Globalism, London: Routhledge.
van Nieuwkerk, K., (2006). Gender and Conversion to Islam in the West, in: K. van Nieuwkerk, red., Women Embracing Islam. Gender and Conversion in the West, Austin: University of Texas Press.
Webb, D., (2005), On mosques and Falls: Understanding Khomeinism as a Source of counter-hegemonic resistance to the spread of global consumer culture, "Journal of Political Ideologies", 10(1).