Company Creativity Reflected in the Visionary Strategic Approach: Implications for Strategy Implementation
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This article investigates an organisational creativity reflected by a strategic approach. An approach called visionary, in which environment changes can be anticipated and created, was analysed. As creativity seems an inherent aspect of an organisation’s activity – at the organisational and the conceptual levels, it could be reflected in an innovative development concept. Hence, the purpose of this article is to indicate implications related to strategy implementation by companies with a visionary strategic approach. As shown by the research results, the degree of strategic goal achievement in that group of companies should be recognised as high. It is negatively correlated with different areas of operational risk (intra-organizational) being present in the strategy implementation process. The highest level of correlation was indicated for the area related to employees, who are the basis of creative potential of every organisation, especially those with a strategic approach.
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