PRO-SOCIAL ACTIVITIES AND THE IMAGE OF A WATER AND SEWAGE COMPANY ON THE EXAMPLE OF PWIK RYBNIK

Abstract

The aim of the paper is to examine how the pro-social actions taken by the Sewage and Water Supply Ltd. Rybnik (PWiK Rybnik) influence the image of this company in the opinion of the local community in Rybnik. In order to answer the questions, a quantitative research has been conducted in order to enable statistical analysis. A survey questionnaire, designed by the authors, was used as a research tool. The survey questions concerned the perception of PWiK’s company image and were designed to assess the effectiveness and adequacy of pro-social activities undertaken by PWiK Rybnik in the context of the possible improvement of the services provided by the company. The conducted research allowed to formulate conclusions and suggestions on how to better create a positive, pro-social image of a water and sewage company, which will allow to implement the pro-social innovation strategy of PWiK Rybnik.
Keywords: company image, public relations, CSR, water-sewage sector
JEL classification codes: A13, O35, L14