INTERNATIONALIZATION STRATEGY OF FAMILY-OWNED BUSINESS GROUPS – LPP CASE STUDY

Abstract

The paper discusses pilot empirical studies focused on the impact of family ownership on the course and strategies of internationalization of family business groups on the example of LPP. LPP is one of the largest family business groups in Poland and one of the bigger family business groups in Europe dealing with clothes designing and distribution. Internationalization strategy of LPP was assessed based on the analyses of activities on each geographical market and financial indicators generated by LPP from foreign markets. Obtained results have allowed us to clearly state that: LPP internationalization strategy fits the Uppsala model and in the case of the LPP internationalization is a valid growth strategy because positive correlation between the strategy and financial performance of the company has been confirmed. The main research methods used for this article are a literature study and a case study.
Keywords: family-owned business groups, internationalization, LPP, case study, Poland, fashion industry
JEL classification codes: F23, L22