INVOLVEMENT OF YOUNG CONSUMERS IN PROSUMPTION

Abstract

The aim of this article is to identify ways in which young people can be involved in the prosumption. It presents own research results of diagnostic survey. The study was conducted in May–June 2017. Its participants were 610 students of the University of Economics in Cracow who studied in different faculties of the university. The article highlights the key characteristics of prosumption. The methodology of own research has been outlined, including the characteristics of examining group. The empirical part of the article presents the opinions of respondents on the prosumption. The study ends with conclusions of a synthetic nature.
Key words: prosumption, consumer behaviour, young consumers
JEL: M310