THE IMPACT OF THE ZERO WASTE CONCEPT ON CONSUMER BEHAVIOR IN THE SELECTED INDUSTRY
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Abstract
The article contributes to research on sustainable development with a special focus on the impact of climate change pressure and shrinking resources on the activities of enterprises in the clothing industry. It presents the results of research on the impact of the zero waste
concept on consumer behavior supporting the circular economy. Data for analysis were collected in surveys and analyzed using structural equation modeling (SEM). The results were interpreted in the context of CSR and stakeholder theory. The obtained results indicate
the important role of attitudes and perceived control in shaping zero waste behavior in terms of clothing consumption. They present subjective norms and awareness of consequences as irrelevant predictors.
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References
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