CLOTHING RETURN BEHAVIOR OF GENERATION Z IN POLAND – CAUSES OF RETURNS AND WAYS TO LIMIT THEM
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Abstract
The main objective of this article is to identify the most important determinants of consumer returns of purchased clothing and the factors that could influence ways to reduce them. This paper conducts a statistical analysis of the results of a survey, using the CAWI method, on consumer clothing returns. In addition, a literature review of the research to date on the analyzed topic was conducted. The article has a theoretical and research character and is based on the analysis of the authors' own research. Conducted research and the solutions described for reducing returns in the clothing industry can contribute to companies' reducing their operating costs and increasing customer satisfaction with their purchases.
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