UTILIZATION OF APPRECIATIVE INQUIRY IN ORGANIZATIONAL RESEARCH AND DEVELOPMENT
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Abstract
The article presents the methodology of the Appreciative Inquiry (AI) approach as a tool for organizational development, rooted in the tradition of action research. AI, introduced by David Cooperrider in the 1980 s, is grounded in the constructivist assumption that organizations can thrive by focusing on their positive experiences. Unlike traditional change models, AI emphasizes collaboration, innovation, and imagination in shaping the future. The article analyzes five core principles of AI – constructivism, simultaneity, poeticism, anticipation, and positive thinking – while also considering an extended framework that includes the principles of wholeness, free choice, and enactment. The four-phase 4D model is examined in detail, highlighting its practical application. AI is portrayed as a methodology that not only facilitates organizational change but also fosters employee engagement and shared responsibility. The article highlights its interdisciplinary nature, integrating behavioral and social sciences.
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References
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