Business Cycle Fluctuations and Activity of Households in the Insurance Services Market
Article Sidebar
Main Article Content
Abstract
In the article an attempt is taken to assess relationship between cyclical changes in the Polish economy and activity of households in the insurance services market. The following measures of households' activity are used in the analysis: volume of insurance services, a number of insurance companies of which services households make a use and an amount of actual and planned spending on insurance services, inter alia. The study uses data from surveys conducted by Department of Marketing Research of the Poznan University of Economics among households and insurance companies' managers. We present results of correlation analysis and segmentation of households on the basis of their behaviour during downward and upward phases of business cycles. (original abstract)
Article Details
References
Ando A., Modigliani F., The life cycle hypothesis of saving: Aggregate implications and tests, „American Economic Review”, vol. 53, nr 1, 1963
Duesenberry J. S., Income saving and the theory of consumer behavior, Harvard University Press, Cambridge, 1952
Friedman M., A theory of the consumption function, „National Bureau of the Economic Research General Series”, nr 63, Princeton University Press, Princeton, 1957
Garczarczyk J., Mocek M., Skikiewicz R., Changes in economic situation and the behaviour of households in the Polish banking services market, referat na 31 konferencję CIRET, Wiedeń, wrzesień 2012
Garczarczyk J., Skikiewicz R., Zastosowanie metody grupowania dwustopniowego w segmentacji klientów indywidualnych na rynku usług bankowych, w: K. Mazurek-Łopacińska i M. Sobocińska, Badania marketingowe - metody, nowe podejścia i konteksty badawcze, Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu, Wrocław 2011
Keynes J. M., Ogólna teoria zatrudnienia, procentu i pieniądza, przeł. M. Kalecki, S. Rączkowski, PWN, Warszawa 2003
Modigliani F., Life cycle, individual thrift and the wealth of nations, „American Economic Review”, vol. 76, nr 3, 1986
Modigliani F., Brumberg R. E., Utility analysis and the consumption function: An interpretation of cross-section data, w: Post-Keynesian economics, pr. zb. pod red. K. K. Kurihary, Rutgers University Press, Chapel Hill 1954
Mynarski S., Praktyczne metody analizy danych rynkowych i marketingowych, Zakamycze 2000
Shih M. Y., Jheng J. W., Lai L. F., A two-step method for clustering mixed categorical and numeric data, „Tamkang Journal of Science and Engineering”, vol. 13, nr 1, 2010
The SPSS two-step cluster component. A scalable component enabling more efficient customer segmentation, http://www.spss.ch/upload/1122644952 _The%20SPSS%20TwoStep%20Cluster%20Component.pdf