Marketing addressed to women
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Abstract
Women make decisions, including purchasing, decisions in a different way than men. To effect emotional and social differences between them. The acronym "czujesz" (Człowiek, Zbawicielka, Uporządkowanie, Jednocześnie, Empatia, Społeczność, Zmysłowo) [Dou you feel? - Human/Individual, Arrangement, Simultaneously, Empathy, Community, Sensually] synthetically describes female communication code: emotional values that incorporated into marketing message to women may increase its effectiveness. Division of marketing communication message into the one addressed to women or to men, or enriching the already existing message with the elements that will strengthen the message to female consumers are strategies that may be effective nowadays. Selling products to women requires preparation and openness to dialogue, but it also generates measurable profits in the form of an increased turnover and the acquisition of a loyal, promoting the brand female consumer.
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