DIGITIZATION AS A STRATEGIC CHANGE IN POLISH COMPANIES

Abstract

Competition requires that companies implement information technology in many areas of their activity. The deep changes required are referred to as digital transformation. However, the broad range of digitization initiatives and varied technologies that companies use, are a challenge for the systematic study of digitization as a management phenomenon. The paper proposes a definition of digitization and digital transformation, then positions it in the context of management literature. These propositions are verified using computer-aided text analysis and a corpus of company disclosures. The findings contribute to defining the scope of this new area in management research.

Keywords: strategic management, change management, capital market, digitization, text analysis

JEL classification code: M10