THE METHOD OF DETERMINING THE RESOURCE COMPETITIVENESS

Abstract

Competitiveness of resources is a very important element in maintaining a competitive advantage, especially nowadays, when more and more hybrid enterprises operate on the market. It is important for organizations to be able to identify this advantage. Therefore, the aim of the article is to propose a method for determining the competitiveness of resources based on the assessment of the organization’s position in the supply chain and the assessment of competitive potential based on resources/competencies. The application of the method of determining the competitiveness of resources is to help managers and entrepreneurs assess precisely the resources/competences of their organization against the competition and the position in the supply chain.

Keywords: competitiveness, resources, position in the supply chain, strategic management

JEL classification codes: M2, O20, L1, L21