Organizational culture of the enterprise as a factor stimulating the digital transformation of the organization in the light of the results of semiotic analysis and case studies

Abstract

The analysis of publications on digital transformation processes in enterprises indicates that this process cannot be implemented in isolation from the organizational culture of the enterprise. Depending on the assumptions and values that constitute organizational culture, it can be a factor both stimulating and limiting the digital transformation of an enterprise. The purpose of the article is to show the role of organizational culture in the process of digital transformation of an organization. The research procedure was based on the triangulation of qualitative research methods. Apart from literature studies, it included semiotic analyzes and case study analysis. The main contribution is to present model solutions and good practices in the field of digital transformation of enterprises, as well as identify pairs of binary oppositions expressing the differences between humans and technology, i.e., resources enabling the digital transformation of enterprises. Identification of these categories indicates the causes of barriers related to the implementation of new technologies into business and techno-fears limiting digital transformation.