How do they do it? On the mechanisms of setting coopetition strategy among cultural institutions

Main Article Content

Patrycja Juszczyk

Abstrakt

Only few studies consider characterizing the coopetition formation stage, especially from the perspective of cultural institutions. A review of the literature, as well as observation of the functioning of cultural institutions in economic practice, allows us to notice the dichotomy of coopetition strategies, expressed in the simultaneous establishment of coopetition relationships by a given institution in both an emerging and intentional way. This article focuses on mechanisms of setting the intentional and emergent coopetition strategy on the example of cultural institutions (the coopetition strategy is considered here at the interorganizational level). Mechanisms are understood in this paper as causal pathways to the emergence of motivation to coopetition. The article is conceptual in nature and is based on a narrative approach to the literature review within strategic management. As its main contribution, this paper offers conceptualization of the mechanisms of setting the intentional and emergent coopetition strategy on the example of cultural institutions, which are examples of public and non-profit organizations.

Downloads

Download data is not yet available.

Article Details

Jak cytować
Juszczyk, P. (2024). How do they do it? On the mechanisms of setting coopetition strategy among cultural institutions. Journal of Management and Financial Sciences, (49). https://doi.org/10.33119/JMFS.2023.49.2 (Original work published 9 luty 2024)
Dział
Articles

Bibliografia

Albert-Cromarias, A., Asselineau, A. (2022). One for All or Everyone for Themselves: Why Is Coopetition So Difficult? The Case of Four Small Vineyards In Central France. International Journal of Entrepreneurship and Small Business [in press].

Amata, R., Dagnino, G. B., Minà, A., Picone, P. M. (2022). Managing coopetition in diversified firms: Insights from a qualitative case study. Long Range Planning, 55 (4), p. 102128.

Bagdadli, S. (2003). Museum and theatre networks in Italy: determinants and typology. International Journal of Arts Management, pp. 19–29.

Banks, M., Lovatt, A., O’connor, J., Raffo, C. (2000). Risk and trust in the cultural industries. Geoforum, 31 (4), pp. 453–464.

Bengtsson, M., Kock, S. (2014). Coopetition – Quo vadis? Past accomplishments and future challenges. Industrial Marketing Management, 43 (2), pp. 180–188.

Bengtsson, M., Raza-Ullah, T. (2016). A systematic review of research on coopetition: Toward a multilevel understanding. Industrial Marketing Management, 57, pp. 23–39.

Bonel, E., Rocco, E. (2007). Coopeting to survive; surviving coopetition. International Studies of Management & Organization, 37 (2), pp. 70–96.

Bouncken, R. B., Cesinger, B., Kraus, S. (2014). The role of entrepreneurial risks in the intercultural context: a study of MBA students in four nations. European Journal of International Management, 8 (1), pp. 20–54.

Bouncken, R. B., Fredrich, V., Kraus, S. (2020). Configurations of firm-level value capture in coopetition. Long Range Planning, 53 (1), p. 101869.

Bouncken, R. B., Gast, J., Kraus, S., Bogers, M. (2015). Coopetition: a systematic review, synthesis, and future research directions. Review of Managerial Science, 9, pp. 577–601.

Bouncken, R. B., Kraus, S., de Lucas Ancillo, A. (2022). Management in times of crises: reflections on characteristics, avoiding pitfalls, and pathways out. Review of Managerial Science, 16 (7), pp. 2035–2046.

Bovaird, T. (2008). Emergent strategic management and planning mechanisms in complex adaptive systems: the case of the UK Best Value initiative. Public Management Review, 10 (3), pp. 319–340.

Brandenburger, A. M., Nalebuff, B. J. (1996). Co-opetition. London: Harper Collins Business.

Bridoux, F., Stoelhorst, J. W. (2014). Microfoundations for stakeholder theory: Managing stakeholders with heterogeneous motives. Strategic Management Journal, 35 (1), pp. 107–125.

Bromiley, P., Rau, D. (2016). Social, behavioral, and cognitive influences on upper echelons during strategy process: A literature review. Journal of Management, 42 (1), pp. 174–202.

Brown, J. A., Gianiodis, P., Santoro, M. D. (2017). Managing co-opetition for shared stakeholder utility in dynamic environments. California Management Review, 59 (4), pp. 114–139.

Chai, L., Li, J., Clauss, T., Tangpong, C. (2019). The influences of interdependence, opportunism

and technology uncertainty on interfirm coopetition. Journal of Business & Industrial Marketing, 34 (5), pp. 948–964.

Cheng, S. W. (2006). Cultural goods creation, cultural capital formation, provision of cultural services and cultural atmosphere accumulation. Journal of Cultural Economics, 30, pp. 263–286.

Chiambaretto, P., Maurice, J., Willinger, M. (2020). Value creation and value appropriation in innovative coopetition projects. M@n@gement, 23 (2), pp. 61–75.

Cornellia, A. H., Putra, H. S. A., Priyambodo, T. K., Widyaningsih, Y. A. (2017). Social media based proposed model for museum marketing strategy in Yogyakarta. Advanced Science Letters, 23 (11), pp. 10636–10639.

Cortese, D., Sinicropi, S., Pollifroni, M., Cantino, V. (2021). “Coopetition” for Cultural Tourism: An Accounting History Perspective. De Computis, Revista Española de Historia de la Contabilidad, 18 (1), pp. 157–168.

Crick, J. M., Crick, D. (2020). Coopetition and COVID-19: Collaborative business-to-business marketing strategies in a pandemic crisis. Industrial Marketing Management, 88, pp. 206–213.

Cuccia, T., Rizzo, I. (2016). Less might be better. Sustainable funding strategies for cultural producers. City, Culture and Society, 7 (2), pp. 109–116.

Czakon, W. (2014). Koopetycja w rozwoju przedsiębiorstw high-tech. In: A. Zakrzewska--Bielawska (Ed.). Koopetycja w rozwoju przedsiębiorstw high-tech. Determinanty i dynamika (pp. 63–89).Warszawa: Placet.

Czakon, W. (2016). Antecedencje współpracy strategicznej – poziom diady i sieci. Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu, (421), pp. 82–89.

Czakon, W., Czernek, K. (2016). The role of trust-building mechanisms in entering into network coopetition: The case of tourism networks in Poland. Industrial Marketing Management, 57, pp. 64–74.

Czakon, W., Rogalski, M. (2014). Coopetition typology revisited – a behavioural approach. International Journal of Business Environment, 6 (1), pp. 28–46.

Czakon, W., Gnyawali, D., Le Roy, F., Srivastava, M. K. (2020a). Coopetition strategies: Critical issues and research directions. Long Range Planning, 53 (1), p. 101948.

Czakon, W., Klimas, P., Mariani, M. (2020b). Behavioral antecedents of coopetition: A synthesis and measurement scale. Long Range Planning, 53 (1), p. 101875.

Dagnino, G. B., Rocco, E. (2009). Coopetition strategy: theory, experiments and cases (Vol. 47). Routledge.

Dahl, J., Kock, S., Lundgren-Henriksson, E. L. (2016). Conceptualizing coopetition strategy as practice: A multilevel interpretative framework. International Studies of Management & Organization, 46 (2–3), pp. 94–109.

Darbi, W. P. K., Knott, P. (2016). Strategising practices in an informal economy setting: A case of strategic networking. European Management Journal, 34 (4), pp. 400–413.

Dean, D., Edson, G. (2013). Handbook for museums. Routledge.

Del Chiappa, G., Andreu, L., Gallarza, M. G. (2014). Emotions and visitors’ satisfaction at a museum. International Journal of Culture, Tourism and Hospitality Research, 8 (4), pp. 420–431.

Drummond, G., Ensor, J., Laing, A., Richardson, N. (2000). Market orientation applied to police service strategies. International Journal of Public Sector Management, 13 (7), pp. 571–587.

Efrat, K., Souchon, A. L., Wald, A., Hughes, P., Cai, J. (2022). Mitigating coopetition tensions: The forgotten formation stage. European Management Review, 19 (4), pp. 527–548.

Estrada, I., Dong, J. Q. (2020). Learning from experience? Technological investments and the impact of coopetition experience on firm profitability. Long Range Planning, 53 (1), p. 101866.

Ferlie, E. (1992). The creation and evolution of quasi markets in the public sector: A problem for strategic management. Strategic Management Journal, 13 (S2), pp. 79–97.

Finkel, A. M., Walters, D. E., Corbett, A. (2017). Planning for excellence: Insights from an international review of regulators’ strategic plans. Pace Envtl. L. Rev., 35, p. 240.

Gainer, B., Padanyi, P. (2002). Applying the marketing concept to cultural organisations: an empirical study of the relationship between market orientation and performance. International journal of Nonprofit and Voluntary Sector Marketing, 7 (2), pp., 182–193.

Garri, M. (2021). Coopetition, value co-creation, and knowledge-enhancement in the UK alpaca industry: A multi-level mechanism. European Management Journal, 39 (5), pp. 545–557.

Gnyawali, D. R., Ryan Charleton, T. (2018). Nuances in the interplay of competition and cooperation: Towards a theory of coopetition. Journal of Management, 44 (7), pp. 2511–2534.

Harbison, J. R., Pekar, P. (1998). Smart Alliances: A Practical Guide to Repeatable Success. San Francisco, CA: Jossey-Bass Publishers.

Hung, S. W., Chang, C. C. (2012). A co-opetition perspective of technology alliance governance modes. Technology Analysis & Strategic Management, 24 (7), pp. 679–696.

Hasitschka, W., Goldsleger, P., Zembylas, T. (2005). Cultural institutions studies: Investigating the transformation of cultural goods. The Journal of Arts Management, Law, and Society, 35 (2), pp. 147–158.

Henrich, J. (2006). Cooperation, punishment, and the evolution of human institutions. Science, 312 (5770), pp. 60–61.

Herbst, J. M. (2019). Harnessing sustainable development from niche marketing and coopetition in social enterprises. Business Strategy & Development, 2 (3), pp. 152–165.

Hofer, C. W., Schendel, D. (1978). Strategy formulation: Analytical concepts. West, St. Paul MN.

Ioannidis, S., Psillos, S. (2022). Mechanisms in Science. Method or Metaphysics? Cambidge University Pres.

Jarzabkowski, P., Balogun, J., Seidl, D. (2007). Strategizing: The challenges of a practice perspective. Human Relations, 60 (1), pp. 5–27.

Jenster, P. V., Overstreet Jr, G. A. (1990). Planning for a non-profit service: A study of US credit unions. Long Range Planning, 23 (2), pp. 103–111.

Johnson, M. S., Garbarino, E. (2001). Customers of performing arts organisations: are subscribers different from nonsubscribers? International Journal of Nonprofit and Voluntary Sector Marketing, 6 (1), pp. 61–77.

Juszczyk, P., Wójcik, D. (2021). Coopetition in synoptic and incremental approaches. Context of the cultural sector, Przegląd Organizacji, 9 (980), pp. 12–18.

Juszczyk, P. (2021). Relacje społeczne w koopetycji muzeów. Katowice: Wydawnictwo Uniwersytetu Ekonomicznego w Katowicach.

Juszczyk, P. (2023). Przyszłość czy teraźniejszość? O dychotomii strategii koopetycji wśród instytucji kultury. In: K. Pawlicka, A. Wróblewska, P. Majewski (Eds.). Strategie zarządzania instytucjami i projektami kulturalnymi, część 2 (pp. 29–55). Warszawa: Wydawnictwo Naukowe UKSW,.

Kafel, T. (2006). Strategie organizacji pozarządowych-zarys problemu. Organizacje Komercyjne i Niekomercyjne wobec Wzmożonej Konkurencji i Rosnących Wymagań Konsumentów, 5, pp. 119–128.

Klaś, J. (2016). Misja instytucji kultury na przykładzie muzeum – po co i jak ją tworzyć. Zarządzanie w kulturze, 17 (1), pp. 1–8.

Klein, K., Semrau, T., Albers, S., Zajac, E. J. (2020). Multimarket coopetition: How the interplay of competition and cooperation affects entry into shared markets. Long Range Planning, 53 (1), p. 101868.

Klimas, P., Czakon, W., Fredrich, V. (2022). Strategy frames in coopetition: An examination of coopetition entry factors in high-tech firms. European Management Journal, 40 (2), pp. 258–272.

Kopmann, J., Kock, A., Killen, C. P., Gemünden, H. G. (2017). The role of project portfolio management in fostering both deliberate and emergent strategy. International Journal of Project Management, 35 (4), pp. 557–570.

Köseoglu, M. A., Yick, M. Y. Y., Okumus, F. (2021). Coopetition strategies for competitive intelligence practices-evidence from full-service hotels. International Journal of Hospitality Management, 99, p. 103049.

Kylänen, M., Rusko, R. (2011). Unintentional coopetition in the service industries: The case of Pyhä-Luosto tourism destination in the Finnish Lapland. European Management Journal, 29 (3), pp. 193–205.

Lapuente, V., Van de Walle, S. (2020). The effects of new public management on the quality of public services. Governance, 33 (3), pp. 461–475.

Le Roy, F., Czakon, W. (2016). Managing coopetition: the missing link between strategy and performance. Industrial Marketing Management, 53 (1), pp. 3–6.

Lehman, K. (2009). Australian museums and the modern public: A marketing context. The Journal of Arts Management, Law, and Society, 39 (2), pp. 87–100.

Lorgnier, N., Su, C. J. (2017). Considering coopetition strategies in sport tourism networks: A look at the nonprofit nautical sports clubs on the northern coast of France. Value Co-creation in Sport Management, pp. 97–120.

Mariani, M. (2018) The role of policy makers and regulators in coopetition. In: Fernandez, A.‑S., Chiambaretto, P., Le Roy, F. Czakon, W. (Eds.) The Routledge Companion to Coopetition Strategies. Routledge, Abingdon.

Mariani, M. M. (2007). Coopetition as an emergent strategy: Empirical evidence from an Italian consortium of opera houses. International Studies of Management & Organization,37 (2), pp. 97–126.

Mariani, M. M. (2016). Coordination in inter-network co-opetitition: Evidence from the tourism sector. Industrial Marketing Management, 53, pp. 103–123.

Mastenitsa, E. N. (2015). Social functions of the museum in the global world. Proceedings of the St. Petersburg State University of Culture and Arts, 210, pp. 229–236.

Matthews, J., Shulman, A. D. (2005). Competitive advantage in public-sector organizations: explaining the public good/sustainable competitive advantage paradox. Journal of Business Research, 58 (2), pp. 232–240.

Meena, A., Dhir, S., Sushil, S. (2023). A review of coopetition and future research agenda. Journal of Business & Industrial Marketing, 38 (1), pp. 118–136.

Mintzberg, H., Waters, J. A. (1985). Of strategies, deliberate and emergent. Strategic Management Journal, 6 (3), pp. 257–272.

Modlinski, A., Pinto, L. M. (2020). Managing substitutive and complementary technologies in cultural institutions: Market/mission perspectives. Management: Journal of Contemporary Management Issues, 25, pp. 1–10.

Montanari, J. R., Bracker, J. S. (1986). The strategic management process at the public planning unit level. Strategic Management Journal, 7 (3), pp. 251–265.

Murawski, M. (2021). Museums as agents of change: A guide to becoming a changemaker. New York, London: Lanham, Boulder.

Nalebuff, B. J., Brandenburger, A. M. (1997). Co‐opetition: Competitive and cooperative business strategies for the digital economy. Strategy & Leadership, 25 (6), pp. 28–33.

Nascimento, L. D. S., da Costa Júnior, J. C., Salazar, V. S., Chim-Miki, A. F. (2021). Coopetition in social entrepreneurship: A strategy for social value devolution. International Journal of Emerging Markets.

Osarenkhoe, A. (2010). A coopetition strategy – a study of inter‐firm dynamics between competition and cooperation. Business Strategy Series, 11 (6), pp. 343–362.

Padula, G., Dagnino, G. B. (2007). Untangling the rise of coopetition: the intrusion of competition in a cooperative game structure. International Studies of Management & Organization, 37 (2), pp. 32–52.

Padula, G., Dagnino, G. B. (2008). On the nature and drivers of coopetition. International Studies of Management and Organization [forthcoming].

Park, B. J., Kim, D. (2021). Coopetition dynamics between giant entrants and incumbents in a new convergent segment: a case in the smartphone industry. Asian Journal of Technology Innovation, 29 (3), pp. 455–476.

Peng, T. J. A., Yen, M. H., Bourne, M. (2018). How rival partners compete based on cooperation? Long Range Planning, 51 (2), pp. 351–383.

Ponsignon, F., Durrieu, F., Bouzdine-Chameeva, T. (2017). Customer experience design: a case study in the cultural sector. Journal of Service Management, 28 (4), pp. 763–787.

Potocki, A. (2017). Zależność samorządowych instytucji kultury w aspektach prawnoadministracyjnych. Studia Administracyjne, (09), pp. 169–182.

Qizi, M. K. I. (2021). The role of museums in the development of tourism. Academicia: An International Multidisciplinary Research Journal, 11 (2), pp. 121–124.

Radu, C. (2010). Need and potential risks of strategic alliances for competing successfully. Economia Seria Management, 13 (1), pp. 165–169.

Raza-Ullah, T. (2020). Experiencing the paradox of coopetition: A moderated mediation framework explaining the paradoxical tension – performance relationship. Long range planning, 53 (1), p. 101863.

Rhodes, C., Brown, A. D. (2005). Narrative, organizations and research. International Journal of Management Reviews, 7 (3), pp. 167–188.

Rose, W. R., Cray, D. (2010). Public‐sector strategy formulation. Canadian Public Administration, 53 (4), pp. 453–466.

Seepana, C., Huq, F. A., Paulraj, A. (2021). Performance effects of entrepreneurial orientation, strategic intent and absorptive capacity within coopetitive relationships. International Journal of Operations & Production Management, 41 (3), pp. 227–250.

Sudoł, S. (2013). Nauki o zarządzaniu a zarządzanie publiczne. Studia Ekonomiczne, (169), pp. 199–204.

Świerk, J. (2018). Zarządzanie strategiczne instytucją kultury. Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu, (513), pp. 404–414.

Szulborska-Łukaszewicz, J. (2012). Instytucje kultury w Polsce-specyfika ich organizacji i finansowania. Zarządzanie w Kulturze, 13 (4), pp. 305–328.

Szumowski, W. (2023). Zarządzanie strategiczne w organizacjach publicznych. In: A. Frączkiewicz- Wronka, M. Ćwiklicki (Eds.). Zarządzanie publiczne: perspektywa teorii i praktyki. Praca Naukowa (pp. 145–160)., Katowice: Wydawnictwo Uniwersytetu Ekonomicznego w Katowicach.

Thomas, C. W. (1997). Public Management as interagency cooperation: testing epistemic community theory at the domestic level. Journal of Public Administration Research and Theory, 7 (2), pp. 221–246.

Tidström, A. (2008). Perspectives on coopetition on actor and operational levels. Management Research: Journal of the Iberoamerican Academy of Management, 6 (3), pp. 207–217.

Tidström, A., Ritala, P., Lainema, K. (2018). Interactional and procedural practices in managing coopetitive tensions. Journal of Business & Industrial Marketing, 33 (7), pp. 945–957.

Tsoukas, H. (2010). Practice, strategy making and intentionality: a Heideggerian onto-epistemology for strategy as practice. Cambridge Handbook of Strategy as Practice, 3, pp. 47–62.

Walley, K. (2007). Coopetition: an introduction to the subject and an agenda for research. International Studies of Management & Organization, 37 (2), pp. 11–31.

Wang, Y., Krakover, S. (2008). Destination marketing: competition, cooperation or coopetition? International Journal of Contemporary Hospitality Management, 20 (2), pp. 126–141.

Weber, Y., Tarba, S. Y. (2014). Strategic agility: A state of the art introduction to the special section on strategic agility. California Management Review, 56 (3), pp. 5–12.

Wróblewski, Ł. (2012). Strategie marketingowe w instytucjach kultury. Warszawa: Polskie Wydawnictwo Ekonomiczne.

Wróblewski, Ł. (2017). Application of marketing in cultural organizations: the case of the Polish Cultural and Educational Union in the Czech Republic. Cult. Manag. Sci. Educ, 1, pp. 79–92.

Xie, Q., Gao, Y., Xia, N., Zhang, S., Tao, G. (2023). Coopetition and organizational performance outcomes: A meta-analysis of the main and moderator effects. Journal of Business Research, 154, p. 113363.

Zakrzewska-Bielawska, A. (2013). Koopetycja – strategią sukcesu? Doświadczenia przedsiębiorstw high-tech. The Journal of Management and Finance, 11 (4/1), pp. 1–14.

Zakrzewska-Bielawska, A., Czakon, W., Kraus, S. (2023). Relational orientation in B2B strategies: Measurement scale development and validation. Journal of Business Research, 160, p. 113791.

Zhu, Y., Wang, V. L., Wang, Y. J., Nastos, J. (2020). Business-to-business referral as digital coopetition strategy: Insights from an industry-wise digital business network. European Journal of Marketing, 54 (6), pp. 1181–1203.