Argumenty za sponsoringiem

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Jovina Ang

Abstrakt

Sponsoring jest rozwiązaniem wciąż widocznego problemu w zakresie nierówności płci, jakim jest zbyt mała liczba kobiet na wysokich stanowiskach - problemu, który dotyka od dziesięcioleci zarówno sektor prywatny, jak i publiczny w Polsce, Singapurze oraz większości krajów na całym świecie. Prezentowane poniżej wyniki badań pokazują, że sponsoring skutecznie umożliwia awans zawodowy o co najmniej dwa poziomy w hierarchii organizacyjnej. Biorąc pod uwagę fakt, iż sponsoring to wciąż stosunkowo nowe zjawisko, celem niniejszego artykułu jest zdefiniowanie oraz przedstawienie idei sponsoringu, aby więcej osób, zwłaszcza kobiet, mogło z niego skorzystać.(fragment tekstu)

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Jak cytować
Ang, J. (2018). Argumenty za sponsoringiem. Kobieta I Biznes, (1-4), 11–18, 36. https://doi.org/10.33119/KiB.2018.1-4.2
Dział
Artykuły

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