Event success factors based on the example of the International Walrus Rally in Mielno

Abstract

Modern events such as the International Walrus Rally in Mielno not only provide an event in the gathering of enthusiasts, but also provide a platform to explore the importance of achieving the right event. This is also the main goal of the work, demonstrating and assessing the effects of the event that occurred at the the International Walrus Rally in Mielno. To achieve the purpose of the survey study used from a survey study, and also affecting the effectiveness. The work used the source (subject literature, publications in magazines and serial publications, remains on the Internet) and the source (results of survey research). The research was conducted from February to May 2023, and 172 Rally participants responded. Questionnaire published on social media (Facebook) and via leaflets (containing a QR code) during Rally events. Research shows that the effects of events that occurred on Rally include: general organization, level of security, location and promotion in social media. Positive selection of these solutions and implementation not in solutions that may result in the success of this event.