Gamification in urban tourism promotion and management: a case study of the Poznań CityQuest application
DOI:
https://doi.org/10.61016/TZAP-2956-8048-24Keywords:
gamification, urban tourism, mobile applications, city promotion, Tourism 4.0, Poznań, JEL: L83, M31, O33Abstract
This article presents the results of a study aimed at assessing the potential of gamification as a tool for the promotion and management of urban tourism, based on the concept of the Poznań CityQuest mobile application. A mixed-method approach was applied, combining a literature review, a survey conducted among potential users of tourism applications, and expert interviews. The findings indicate that users expect interactive and personalized forms of sightseeing that integrate informational functions with motivational mechanisms. Location-based tasks, point systems, and achievements increase user engagement and may support the management and redistribution of tourist flows within urban space. Gamification-based applications align with the principles of Tourism 4.0 by integrating promotional, analytical, and managerial functions. The contribution of the article lies in linking the motivational perspective of gamification with destination management and in highlighting its operational potential within urban tourism development strategies.
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