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This article reviews psychological strategies that lead to revealing the potential of new business opportunities. One of the most effective means of finding investments is the art of right pitching. The procedure of persuading one to invest into a project is a soft skill with an interdisciplinary approach. One of the factors of successful pitching is choosing the right strategy. This theoretical paper addresses the question by analysing the strategies and psychological factors of a successful pitching process. The purpose of this article is to give the directions of how to build soft skills of pitching in the most efficient way. There has been made an analysis of the recent research in the field of pitching strategies and psychological factors. The findings of this paper show the effectiveness of uniting all the pitching strategies into one and contributes to the practical field of pitching.

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Redko, O., & Moskalenko, O. (2021). Psychological Strategies in the Process of Pitching New Business Opportunities. Edukacja Ekonomistów I Menedżerów, 59(1).


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