Management of medicinal products - strategic analysis using the DrugMan model

Magdalena Mińko (1), Urszula Religioni (2), Bożena Walewska-Zielecka (3)
(1) Warszawski Uniwersytet Medyczny, Szkoła Główna Handlowa, Poland,
(2) Szkoła Główna Handlowa, Poland,
(3) Warszawski Uniwerystet Medyczny, Poland

Abstract

The rational management of medicines is improving the effectiveness of functioning of the healing institution as well as a safety and a quality is increasing patient cares. The article contains conducted strategic analysis in the German SKM consortium in Munich. The process of examining is based on the author’s DrugMan business model.

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Authors

Magdalena Mińko
redakcjaprzesiebiorstwo@sgh.waw.pl (Primary Contact)
Urszula Religioni
Bożena Walewska-Zielecka
Mińko, M., Religioni, U., & Walewska-Zielecka, B. (2015). Management of medicinal products - strategic analysis using the DrugMan model. Kwartalnik Nauk O Przedsiębiorstwie, 37(4), 83–88. Retrieved from https://econjournals.sgh.waw.pl/KNoP/article/view/2146

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