Financial management by affluent Poles and imitation processes in consumption
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Abstract
In this article the author focuses on the problem of construction of standardogenic behaviors in the area of financial decisions. As the starting point, the author presented the model of social imitation which has been suggested by J.S. Duesenberry. Some later modifications of this model in the Polish market were also presented. The affluent group with the net income over 7,500 zloty per month has been recognized as the potential standardogenic group for popular financial behaviors. The author presents the results of empirical research conducted on representative samples of adult Poles in 2016-2017.
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