Behavioural approach to defining corporate objectives

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Joanna Błach
Maria Gorczyńska

Abstract

The main aim of this paper is to present the behavioural decision-making model as an alternative to the neoclassical approach to defining corporate objectives. Elementary stag-es of the behavioural decision-making process are presented with regard to the interests of various stakeholders. The analysis of the practical solutions revealed that the majority of the analysed companies emphasize a behavioural approach to defining objectives, while using a neoclassical approach. In this way the contents of the defined objectives become complementary. It was also found that limited interest in a behavioural model of deci-sion-making may result from the unclear principles regarding the determination of aspira-tion levels and the difficulty in assessing the performance of a company.

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How to Cite
Błach, J., & Gorczyńska, M. (2017). Behavioural approach to defining corporate objectives. Kwartalnik Nauk O Przedsiębiorstwie, 45(4), 55–67. https://doi.org/10.5604/01.3001.0010.7449
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