Motywacja w gospodarce gig. Rola platform cyfrowych w motywowaniu pracowników. Przegląd literatury
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gig economy, motywacja, motywowanie, algorytmy, zarządzanie zasobami ludzkimi, platformy cyfrowe, przegląd literatury
Abstrakt
Głównym celem artykułu jest identyfikacja czynników motywujących pracowników zatrudnionych w gospodarce gig oraz stwierdzenie, czy motywatory stosowane w gospodarce tradycyjnej mają zastosowanie również w gospodarce cyfrowej. Koncentrujemy się na bodźcach zewnętrznych. Przeprowadzono przegląd literatury: zarówno tej dotyczącej teorii motywacji, jak i badań odnoszących się do motywowania w gospodarce cyfrowej. Badano, jakie motywatory są stosowane na platformach cyfrowych i jak one działają. Wyniki wskazują, że mimo różnorodności charakterystycznej dla pracy typu gig, tradycyjne koncepcje motywowania i bodźców zewnętrznych mogą być stosowane także na platformach cyfrowych. Wykazano, że platformy cyfrowe są nie tylko pośrednikami między pracownikami gig a użytkownikami końcowymi, ale przejęły istotną część roli zarządzania zasobami ludzkimi, stając się aktywnym aktorem w gospodarce gig. Artykuł zawiera listę zewnętrznych bodźców, które motywują pracowników gig, która stanowi oryginalny wkład w literaturę na temat motywacji i motywowania w gospodarce cyfrowej.
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