O tajnikach kreowania wartości firmy. Budowa wartości klienta. Teoria i praktyka Barbara Dobiegała-Korona, redakcja naukowa Difin, Warszawa 2015, s. 383
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Artykuł recenzyjny (recenzja naukowa) książki O tajnikach kreowania wartości firmy. Budowa wartości klienta. Teoria i praktyka Barbara Dobiegała-Korona, redakcja naukowa Difin, Warszawa 2015, s. 383
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References
2. Dobiegała-Korona B., Doligalski T. (red.) [2010], Zarządzanie wartością klienta. Pomiar i strategie,Warszawa, Poltext.
3. Dobiegała-Korona B., Doligalski T. (red.) [2011], Zarządzanie wartością klienta w przedsiębiorstwachw Polsce, Warszawa, Oficyna Wydawnicza SGH.
4. Dobiegała-Korona B., Masiukiewicz P. (red.) [2011], Customer as a value co-creator, Warszawa,Oficyna Wydawnicza SGH.