Corporate social responsibility in tourism enterprises in the conditions of the COVID-19 pandemic
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Abstract
The concept of corporate social responsibility (CSR) has been widely discussed in the scientific literature due to its importance for the competitiveness of the company, long-term growth and sustainable development, which is also reflected in research conducted on the tourism market. The benefits of CSR strategy have been confirmed by the results of numerous studies, while CSR in the conditions of the COVID-19 pandemic has become a new area of scientific research. The subject of the article focuses on the strategy and socially responsible activities of tourism enterprises during the COVID-19 pandemic. The purpose of the study is to assess the possibility of adapting the strategy and socially responsibly actions to the conditions of the pandemic crisis. It was assumed that tourism enterprises implementing CSR strategy have the ability to adapt to changing market conditions, adjusting activities to the needs of stakeholders. It was also expected that the introduced changes bring benefits to the interested parties. The paper reviews the literature on corporate social responsibility in relation to the tourism market, with particular emphasis put on the time of the pandemic. The results of the research indicate the importance of CSR activities and the necessity to adapt them to stakeholders’ needs in the crisis conditions.
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