Metaverse – excessive hype or new business opportunities?

Main Article Content

Włodzimierz Szpringer

Abstract

The aim of the article (part 2) is to analyze the metaverse from the perspective of key challenges for regulation. The analysis continues with the issue of opportunities and threats for business. The purpose of the research is to indicate the directions of development or interpretation of legal regulations, especially for decentralized metaverses and their impact on business (e.g. data protection and intellectual and industrial property, blockchain and NFT tokenization, cooperation and competition), as well as for centralized metaverses (e.g. competition and consumer protection). Research methods are – a review of literature, law and jurisprudence, including the economic analysis of law.

Downloads

Download data is not yet available.

Article Details

How to Cite
Szpringer, W. (2024). Metaverse – excessive hype or new business opportunities?. Kwartalnik Nauk O Przedsiębiorstwie, 70(4), 5–18. https://doi.org/10.33119/KNoP.2023.70.4.1 (Original work published December 22, 2023)
Section
Articles

References

Ahmad I., Corovic T. [2022], Privacy in a Parallel Digital Universe: The Metaverse, Data Protection Report, January 25, https://www.dataprotectionreport.com/2022/01/privacy-in-a-par-allel-digital-universe-the-metaverse/ (data dostępu: 1.06.2023).

Bushell Ch. [2022], The Impact of Metaverse on Branding and Marketing – A Study of How Individuals and Celebrities Use Metaverse as a Brand Extension, and the Implications for Marketing, June 23, https://papers.ssrn.com/sol3/papers.cfm?abstract_id=4144688 (data dostępu: 1.06.2023).

Das P. [2022], Your Ownership of Metaverse land is not Legal under Property Law: Here’s Why, IndustryWired, April 29, https://industrywired.com/your-ownership-of-metaverse-land-is-not-legal-under-property-law-heres-why/ (data dostępu: 1.06.2023).

FT [2022], Financial services and augmented reality, Financial Times, July 4, https://www.ft.com/content/9fd75817-1ee1-4a44-8d77-bc26a5747aed (data dostępu: 1.06.2023).

Gordon M. [2022], Meta hits back against U. S. regulators who say it’s creating a VR monopoly, For-tune, October 14, https://fortune.com/2022/10/14/meta-hits-back-against-us-regulators-cre-ating-vr-monopoly-within-unlimited-supernatural/ (data dostępu: 1.06.2023).

Hunter T. [2022], Surveillance will follow us into ‘the metaverse,’ and our bodies could be its new data source, The Washington Post, January 13, https://www.washingtonpost.com/technol-ogy/2022/01/13/privacy-vr-metaverse/ (data dostępu: 1.06.2023).

Mackenzie R., Westrup M., Mantine M.A. [2022], Managing antitrust & competition risk, Reed

Smith, 1 August, https://www.reedsmith.com/en/perspectives/metaverse/2022/08/managing-antitrust-and-competition-risk (data dostępu: 1.06.2023)

Megale L. [2022], (Meta) verse as the next escaper form competition public enforcement, „Market and Competition Law Review”, vol. 6(2), s. 15–50, https://betteregulation.lumsa.it/metaverse-next-escaper-form-competition-public-enforcement-luca-megale (data dostępu: 1.06.2023).

Petrosyan G. [2022], Antitrust Enforcers Enter the Metaverse, Constantine Cannon, March 17, https://constantinecannon.com/antitrust-group/antitrust-today-blog/antitrust-enforcers-enter-the-metaverse/ (data dostępu: 1.06.2023).

Preimesberger Ch. J. [2022], Metaverse vs. data privacy: A clash of the titans? Venture Beat, January 28, https://venturebeat.com/2022/01/28/metaverse-vs-data-privacy-a-clash-of-the-titans/(data dostępu: 1.06.2023).

Rosehill D., CrauthersR. S.[2022], Antitrust: Into the Metaverse, Wilson Sonsini, March 18, https://www.wsgr.com/en/insights/antitrust-into-the-metaverse.html (data dostępu: 1.06.2023).

Rosenberg L. B. [2022], Regulating the Metaverse, a Blueprint for the Future, Springer Link, August 26, https://link.springer.com/chapter/10.1007/978-3-031-15546-8_23 (data dostępu: 1.06.2023).

Rosita Cagnina M., Poian M. [2008], How to Compete in the Metaverse: The Business Models in Second Life, U of Udine Economics Working Paper No. 01–2007, Jan 31, https://papers.ssrn.com/sol3/papers.cfm?abstract_id=1088779 (data dostępu: 1.06.2023).

Xiao B. [2022], Copyright law and non-fungible tokens: experience from China, „International Journal of Law and Information Technology”, vol. 30(4), https://academic.oup.com/ijlit/article/30/4/444/7076730? searchresult=1 (data dostępu: 1.06.2023).

Schickler J. [2022], EU Antitrust Officials Are Worried About Competition in the Metaverse, Coin Desk, October 19, https://www.coindesk.com/policy/2022/10/19/eu-antitrust-officials-are-worried-about-competition-in-the-metaverse/ (data dostępu: 1.06.2023).

Szambelan T. [2023], Sprawa naruszenia praw do znaku luksusowej marki Hermès w Metaverse nabiera rozpędu, Kochański&Partners, 9 stycznia, https://www.kochanski.pl/sprawa-n-aruszenia-praw-do-znaku-luksusowej-marki-hermes-w-metaverse-nabiera-rozpedu/ (data dostępu: 1.06.2023).

Uberti D. [2022], Come the Metaverse, Can Privacy Exist? https://www.wsj.com/articles/come-the-metaverse-can-privacy-exist-11641292206 (data dostępu: 1.06.2023).

Whittaker R. [2022], A pivotal judgment on NFTs in the UK? Osbourne v (1) Persons Unknown and (2) Ozone Networks Inc., June 22, https://www.scl.org/articles/12631-a-pivotal-judgment-on-nfts-in-the-uk-osbourne-v-1-persons-unknown-and-2-ozone-networks-inc (data dostępu: 1.06.2023).