Corporate Social Responsibility in top football league in Europe

Adam Metelski

doi:10.33119/EEIM.2024.71.7

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lipca 8, 2024

Opublikowane

października 6, 2024

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Abstrakt

Sport occupies a significant and impactful position in the lives of many individuals, evoking intense emotions and consistently captivating a broad audience. In today’s economy, the emphasis on sustainability and corporate social responsibility (CSR) prompts scrutiny into whether top football clubs are actively embracing and aligning with these initiatives. To delve into this, the study focused on the top 11 clubs in the English Premier League, distinguished by revenue, and examined their expenditures on CSR initiatives. Despite heavy promotion of CSR initiatives by these clubs, analysis reveals relatively modest actual expenditures on these activities, especially when compared to leading global enterprises. The comparatively low expenditures may stem from flaws in the sports model or an overemphasis on marketing and public relations.

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wip CSR sustainability revenue football English Premier League

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Autor (Autorzy) artykułu oświadcza, że przesłane opracowanie nie narusza praw autorskich osób trzecich. Wyraża zgodę na poddanie artykułu procedurze recenzji oraz dokonanie zmian redakcyjnych. Przenosi nieodpłatnie na Oficynę Wydawniczą SGH autorskie prawa majątkowe do utworu na polach eksploatacji wymienionych w art. 50 Ustawy z dnia 4 lutego 1994 r. o prawie autorskim i prawach pokrewnych – pod warunkiem, że praca została zaakceptowana do publikacji i opublikowana.

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Metelski, A. (2024). Corporate Social Responsibility in top football league in Europe . Edukacja Ekonomistów I Menedżerów, 71(1). https://doi.org/10.33119/EEIM.2024.71.7

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Referencje

Anagnostopoulos, C., Byers, T., Shilbury, D. (2014). Corporate Social Responsibility in Professional Team Sport Organisations: Towards a Theory of Decision-Making. European Sport Management Quarterly, 14 (3), 259–281. DOI: 10.1080/16184742. 2014.897736.
Anagnostopoulos, C., Winand, M., Papadimitriou, D., Zeimers, G. (2022). Implementing Corporate Social Responsibility Through Charitable Foundations in Professional Football: The Role of Trustworthiness. Managing Sport and Leisure, 1–22. DOI: 10.1080/23750472.2022.2096672.
Bailey, R., Hillman, C., Arent, S., Petitpas, A. (2013). Physical Activity: An Underestimated Investment in Human Capital? Journal of Physical Activity & Health, 10, 289–308. DOI: 10.1123/JPAH.10.3.289.
Blumrodt, J., Desbordes, M., Bodin, D. (2013). Professional Football Clubs and Corporate Social Responsibility. Sport, Business and Management: An International Journal, 3 (3), 205–225. DOI: 10.1108/SBM-04-2011-0050.
Brand Finance. (2023). Football Sustainability Index 2023. Retrieved from: https:// brandirectory.com/reports/football-sustainability-index (accessed: 10.02.2024).
Bundesliga. (2021). Freiburg’s New Stadium Capable of Becoming Climate-Neutral. Retrieved from: https://www.bundesliga.com/en/bundesliga/news/freiburg-s-new-stadiumcapable-of-becoming-climate-carbon-neutral-16262 (accessed: 02.02.2024).
Deloitte. (2023). Deloitte Football Money League 2023. Retrieved from: https://www2.deloitte.com/uk/en/pages/sports-business-group/articles/deloitte-football-moneyleague.html (accessed: 24.03.2023).
Escher, I. (2020). Sustainable Development in Sport as a Research Field: A Bibliometric Analysis. Journal of Physical Education and Sport, 20 (5), 2803–2812. DOI: 10.7752/ jpes.2020.s5381.
European Commission. (2001). Promoting a European Framework for Corporate Social Responsibility. Retrieved from: https://www.europarl.europa.eu/meetdocs/ committees/deve/20020122/com%282001%29366_en.pdf (accessed: 10.01.2024).
Fair Game. (2023). Sustainability Index 2023: Premier League & Championship. Retrieved from: https://www.fairgameuk.org/sustainability-index (accessed: 15.02.2024).
FIFA. (2021). Professional Football. Retrieved from: https://publications.fifa.com/en/ annual-report-2021/around-fifa/professional-football-2021/ (accessed: 29.03.2023).
FIFA. (2023). One Month on: 5 Billion Engaged with the FIFA World Cup Qatar 2022. Retrieved from: https://www.fifa.com/tournaments/mens/worldcup/qatar2022/news/onemonth-on-5-billion-engaged-with-the-fifa-world-cup-qatar-2022-tm (accessed: 11.04.2023).
Forbes. (2022). The End of CSR (As We Know It) and the Rise of Businesses with a Conscience. Retrieved from: https://www.forbes.com/sites/esade/2022/12/01/the-end-of-csras-we-know-it-and-the-rise-of-businesses-with-a-conscience/?sh=f58fa487f16e (accessed: 16.03.2023).
Frankental, P. (2001). Corporate Social Responsibility – A PR invention? Corporate Communications: An International Journal, 6 (1), 18–23. DOI: 10.1108/13563280110381170.
Heyward, C. (2020). The Growing Importance of Social Responsibility in Business. Retrieved from: https://www.forbes.com/sites/forbesbusinesscouncil/2020/11/18/thegrowing-importance-of-social-responsibility-in-business/?sh=7fad68f22283 (accessed: 13.02.2024).
Higgins-Desbiolles, F. (2010). The Elusiveness of Sustainability in Tourism: The CultureIdeology of Consumerism and Its Implications. Tourism and Hospitality Research, 10 (2), 115–116. DOI: 10.1057/THR.2009.31.
Kuper, S., Szymanski, S. (2014). Soccernomics. New York: Nation Books.
Kutwa, K., Rafał, M. (2019). Polski rynek sportu. Polski Instytut Ekonomiczny. Retrieved from: http://pie.net.pl/wp-content/uploads/2019/08/Raport_PIE-Sport-gospodarka.pdf (accessed: 10.01.2023).
Liverpool FC. (2023). LFC and SC Johnson pledge to reduce club waste by 10% per season. Retrieved from: https://www.liverpoolfc.com/news/lfc-and-sc-johnson-pledgereduce-club-waste-10-season (accessed: 02.02.2024).
Lockwood, D. (2021). How green are Premier League clubs? Tottenham top sustainability table.
Retrieved from: https://www.bbc.com/sport/football/55790760 (accessed: 13.02.2024).
López-Concepción, A., Gil-Lacruz, A. I., Saz-Gil, I. (2022). Stakeholder engagement, Csr development and Sdgs compliance: A systematic review from 2015 to 2021. Corporate Social Responsibility and Environmental Management, 29 (1), 19–31. DOI: 10.1002/csr.2170.
Mora, G. L., Ginesta, X. (2021). Corporate Social Responsibility and Football Clubs: The Value of Environmental Sustainability as a Basis for the Rebranding of Real Betis Balompi é in Spain. Sustainability, 13, 13689. DOI: 10.3390/su132413689.
NSS Sports. (2023). Which were the most sustainable football clubs in the last season? Retrieved from: https://www.nssmag.com/en/sports/33493/most-soustainablefootball-club (accessed: 30.01.2024).
UEFA. (2022). UEFA Club Licensing Bencmarking Report. In UEFA Club Licensing Bencmarking Report. Retrieved from: chrome-extension://oemmndcbldboiebfnladdacbdfmadadm/ https://editorial.uefa.com/resources/0272-145b03c04a9e-26dc16d0c545-1000/ master_bm_high_res_20220203104923.pdf (accessed: 10.02.2024).
UEFA. (2023). The European Club Footballing Landscape. Retrieved from: https://editorial. uefa.com/resources/027e-174740f39cc6-d205dd2e86bf-1000/ecfl_bm_report_2022_ high_resolution_.pdf (accessed: 16.02.2024).
Walters, G., Chadwick, S. (2009). Corporate Citizenship in Football: Delivering Strategic Benefits Through Stakeholder Engagement. Management Decision, 47 (1), 51–66. DOI: 10.1108/00251740910929696.
Walzel, S., Robertson, J., Anagnostopoulos, C. (2018). Corporate Social Responsibility in Professional Team Sports Organizations: An Integrative Review. Journal of Sport Management, 32 (6), 511–530. DOI: 10.1123/jsm.2017-0227.
Warta Poznań. (2023). Za nami finał drugiej edycji akcji „Ale Zasadził!” – posadziliśmy 4400 dębów. Retrieved from: https://wartapoznan.pl/index.php/2023/11/15/za-nami-final-drugiej-edycji-akcji-ale-zasadzil-posadzilismy-4400-debow/ (accessed: 02.02.2024).
Wikenstaal, J. (2020). These Are the Top 20 Fotball Leagues According to Social Responsibility. Retrieved from: https://sportidealisten.se/these-are-the-top-20-football-leaguesaccording-to-social-responsibility/ (accessed: 29.03.2023).
Yale University. (2022). Why Corporate Social Responsibility Matters in Today’s World. Retrieved from: https://campuspress.yale.edu/ledger/why-corporate-socialresponsibility-matters-in-todays-world/ (accessed: 13.02.2024).
Zeimers, G., Anagnostopoulos, C., Zintz, T., Willem, A. (2019). Corporate Social Responsibility (CSR) in Football. In: S. Chadwick, D. Parnell, P. Widdop, C. Anagnostopoulos (Eds.), Routledge Handbook of Football Business and Management (Issue March). Abingdon-New York: Routledge, 114–130. DOI: 10.4324/97813 51262804-10.
Zembura, P., Syliwoniuk, M., Kuźbik, P., Botwina, G., Marchlewicz, M., Gołdys, A. (2018). Analiza odpowiedzialności społecznej profesjonalnych klubów sportowych w Polsce raport z badań. Retrieved from: https://sportimpakt.org/wp-content/uploads/2019/01/ Analiza-odpowiedzialności-społecznej-profesjonalnych-klubów-sportowych-wPolsce-raport-z-badań.pdf (accessed: 10.02.2024).

Referencje

Anagnostopoulos, C., Byers, T., Shilbury, D. (2014). Corporate Social Responsibility in Professional Team Sport Organisations: Towards a Theory of Decision-Making. European Sport Management Quarterly, 14 (3), 259–281. DOI: 10.1080/16184742. 2014.897736.

Anagnostopoulos, C., Winand, M., Papadimitriou, D., Zeimers, G. (2022). Implementing Corporate Social Responsibility Through Charitable Foundations in Professional Football: The Role of Trustworthiness. Managing Sport and Leisure, 1–22. DOI: 10.1080/23750472.2022.2096672.

Bailey, R., Hillman, C., Arent, S., Petitpas, A. (2013). Physical Activity: An Underestimated Investment in Human Capital? Journal of Physical Activity & Health, 10, 289–308. DOI: 10.1123/JPAH.10.3.289.

Blumrodt, J., Desbordes, M., Bodin, D. (2013). Professional Football Clubs and Corporate Social Responsibility. Sport, Business and Management: An International Journal, 3 (3), 205–225. DOI: 10.1108/SBM-04-2011-0050.

Brand Finance. (2023). Football Sustainability Index 2023. Retrieved from: https:// brandirectory.com/reports/football-sustainability-index (accessed: 10.02.2024).

Bundesliga. (2021). Freiburg’s New Stadium Capable of Becoming Climate-Neutral. Retrieved from: https://www.bundesliga.com/en/bundesliga/news/freiburg-s-new-stadiumcapable-of-becoming-climate-carbon-neutral-16262 (accessed: 02.02.2024).

Deloitte. (2023). Deloitte Football Money League 2023. Retrieved from: https://www2.deloitte.com/uk/en/pages/sports-business-group/articles/deloitte-football-moneyleague.html (accessed: 24.03.2023).

Escher, I. (2020). Sustainable Development in Sport as a Research Field: A Bibliometric Analysis. Journal of Physical Education and Sport, 20 (5), 2803–2812. DOI: 10.7752/ jpes.2020.s5381.

European Commission. (2001). Promoting a European Framework for Corporate Social Responsibility. Retrieved from: https://www.europarl.europa.eu/meetdocs/ committees/deve/20020122/com%282001%29366_en.pdf (accessed: 10.01.2024).

Fair Game. (2023). Sustainability Index 2023: Premier League & Championship. Retrieved from: https://www.fairgameuk.org/sustainability-index (accessed: 15.02.2024).

FIFA. (2021). Professional Football. Retrieved from: https://publications.fifa.com/en/ annual-report-2021/around-fifa/professional-football-2021/ (accessed: 29.03.2023).

FIFA. (2023). One Month on: 5 Billion Engaged with the FIFA World Cup Qatar 2022. Retrieved from: https://www.fifa.com/tournaments/mens/worldcup/qatar2022/news/onemonth-on-5-billion-engaged-with-the-fifa-world-cup-qatar-2022-tm (accessed: 11.04.2023).

Forbes. (2022). The End of CSR (As We Know It) and the Rise of Businesses with a Conscience. Retrieved from: https://www.forbes.com/sites/esade/2022/12/01/the-end-of-csras-we-know-it-and-the-rise-of-businesses-with-a-conscience/?sh=f58fa487f16e (accessed: 16.03.2023).

Frankental, P. (2001). Corporate Social Responsibility – A PR invention? Corporate Communications: An International Journal, 6 (1), 18–23. DOI: 10.1108/13563280110381170.

Heyward, C. (2020). The Growing Importance of Social Responsibility in Business. Retrieved from: https://www.forbes.com/sites/forbesbusinesscouncil/2020/11/18/thegrowing-importance-of-social-responsibility-in-business/?sh=7fad68f22283 (accessed: 13.02.2024).

Higgins-Desbiolles, F. (2010). The Elusiveness of Sustainability in Tourism: The CultureIdeology of Consumerism and Its Implications. Tourism and Hospitality Research, 10 (2), 115–116. DOI: 10.1057/THR.2009.31.

Kuper, S., Szymanski, S. (2014). Soccernomics. New York: Nation Books.

Kutwa, K., Rafał, M. (2019). Polski rynek sportu. Polski Instytut Ekonomiczny. Retrieved from: http://pie.net.pl/wp-content/uploads/2019/08/Raport_PIE-Sport-gospodarka.pdf (accessed: 10.01.2023).

Liverpool FC. (2023). LFC and SC Johnson pledge to reduce club waste by 10% per season. Retrieved from: https://www.liverpoolfc.com/news/lfc-and-sc-johnson-pledgereduce-club-waste-10-season (accessed: 02.02.2024).

Lockwood, D. (2021). How green are Premier League clubs? Tottenham top sustainability table.

Retrieved from: https://www.bbc.com/sport/football/55790760 (accessed: 13.02.2024).

López-Concepción, A., Gil-Lacruz, A. I., Saz-Gil, I. (2022). Stakeholder engagement, Csr development and Sdgs compliance: A systematic review from 2015 to 2021. Corporate Social Responsibility and Environmental Management, 29 (1), 19–31. DOI: 10.1002/csr.2170.

Mora, G. L., Ginesta, X. (2021). Corporate Social Responsibility and Football Clubs: The Value of Environmental Sustainability as a Basis for the Rebranding of Real Betis Balompi é in Spain. Sustainability, 13, 13689. DOI: 10.3390/su132413689.

NSS Sports. (2023). Which were the most sustainable football clubs in the last season? Retrieved from: https://www.nssmag.com/en/sports/33493/most-soustainablefootball-club (accessed: 30.01.2024).

UEFA. (2022). UEFA Club Licensing Bencmarking Report. In UEFA Club Licensing Bencmarking Report. Retrieved from: chrome-extension://oemmndcbldboiebfnladdacbdfmadadm/ https://editorial.uefa.com/resources/0272-145b03c04a9e-26dc16d0c545-1000/ master_bm_high_res_20220203104923.pdf (accessed: 10.02.2024).

UEFA. (2023). The European Club Footballing Landscape. Retrieved from: https://editorial. uefa.com/resources/027e-174740f39cc6-d205dd2e86bf-1000/ecfl_bm_report_2022_ high_resolution_.pdf (accessed: 16.02.2024).

Walters, G., Chadwick, S. (2009). Corporate Citizenship in Football: Delivering Strategic Benefits Through Stakeholder Engagement. Management Decision, 47 (1), 51–66. DOI: 10.1108/00251740910929696.

Walzel, S., Robertson, J., Anagnostopoulos, C. (2018). Corporate Social Responsibility in Professional Team Sports Organizations: An Integrative Review. Journal of Sport Management, 32 (6), 511–530. DOI: 10.1123/jsm.2017-0227.

Warta Poznań. (2023). Za nami finał drugiej edycji akcji „Ale Zasadził!” – posadziliśmy 4400 dębów. Retrieved from: https://wartapoznan.pl/index.php/2023/11/15/za-nami-final-drugiej-edycji-akcji-ale-zasadzil-posadzilismy-4400-debow/ (accessed: 02.02.2024).

Wikenstaal, J. (2020). These Are the Top 20 Fotball Leagues According to Social Responsibility. Retrieved from: https://sportidealisten.se/these-are-the-top-20-football-leaguesaccording-to-social-responsibility/ (accessed: 29.03.2023).

Yale University. (2022). Why Corporate Social Responsibility Matters in Today’s World. Retrieved from: https://campuspress.yale.edu/ledger/why-corporate-socialresponsibility-matters-in-todays-world/ (accessed: 13.02.2024).

Zeimers, G., Anagnostopoulos, C., Zintz, T., Willem, A. (2019). Corporate Social Responsibility (CSR) in Football. In: S. Chadwick, D. Parnell, P. Widdop, C. Anagnostopoulos (Eds.), Routledge Handbook of Football Business and Management (Issue March). Abingdon-New York: Routledge, 114–130. DOI: 10.4324/97813 51262804-10.

Zembura, P., Syliwoniuk, M., Kuźbik, P., Botwina, G., Marchlewicz, M., Gołdys, A. (2018). Analiza odpowiedzialności społecznej profesjonalnych klubów sportowych w Polsce raport z badań. Retrieved from: https://sportimpakt.org/wp-content/uploads/2019/01/ Analiza-odpowiedzialności-społecznej-profesjonalnych-klubów-sportowych-wPolsce-raport-z-badań.pdf (accessed: 10.02.2024).

Corporate Social Responsibility in top football league in Europe

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