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Choć interwencje nudge zyskały dużą popularność w polityce publicznej dzięki swojej skuteczności, niskim kosztom wdrożenia i wizerunkowi „miękkiego” oddziaływania, coraz więcej badań ujawnia ich mniej oczywiste i często pomijane koszty. Artykuł ma charakter przeglądowo-koncepcyjny i stanowi próbę zwrócenia uwagi projektantów polityk publicznych na fakt, że skuteczność nie zawsze oznacza poprawę dobrostanu. Autorzy  przedstawiają empirycznie osadzony katalog kosztów interwencji behawioralnych. Te zostały uporządkowane w cztery obszary oddziaływania: 1) emocjonalne i poznawcze, 2) behawioralne, 3) społeczne i relacyjne oraz 4) wtórne. Proponowana typologia może stanowić punkt wyjścia do lepszego rozpoznawania potencjalnych kosztów i projektowania bardziej świadomych działań w polityce publicznej. 

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interwencje behawioralne nudge polityka publiczna ekonomia behawioralna negatywne konsekwencje behavioural interventions nudge public policy behavioural economics

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Prawa autorskie (c) 2026 Marta Marcjanik, Jakub Krawiec, Wojciech Białaszek

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Czasopismo „Studia z Polityki Publicznej/Public Policy Studies” zapewnia dostęp do treści artykułów w trybie otwartego dostępu (Open Access) na zasadach licencji Creative Commons Uznanie autorstwa 4.0 Międzynarodowe (CC BY 4.0).

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Marcjanik, M., Krawiec, J. i Białaszek, W. (2026) „Ukryte koszty skuteczności interwencji nudge”, Studia z Polityki Publicznej, 13(1(49), s. 77–92. doi: 10.33119/KSzPP/2026.1.4.
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