Finansowanie zespołów Formuły 1: rola sponsoringu w erze limitów budżetowych

Abstract

Sponsorship in modern Formula 1 is a key pillar of team funding, which is also an important representative aspect. Its benefits are mutual - on the one hand, it enables teams to obtain the necessary funding, and on the other, it allows businesses, through the placement of their logos, to reach an ever-growing international audience. Insufficient attention has been given in the Polish literature to establishing the role of sponsorship in the financing of Formula One teams, especially given the cost cap introduced in 2021. The aim of this article is to show the impact of the teams' position in the constructors' classification and the introduction of budget limits on the level of sponsorship in Formula One. The study conducted did not show a statistically significant relationship between the new financial regulations and the level of sponsorship. Instead, an upward trend was established - over time, sponsorship revenues increased. However, the study carried out provides a sound basis for further analysis on the issue undertaken.