Sztuczna inteligencja w zarządzaniu projektami e-commerce
DOI:
https://doi.org/10.33119/SIP.2025.200.3Słowa kluczowe:
zarządzanie projektami, projekt, e-commerce, narzędzia IT, sztuczna inteligencjaAbstrakt
W artykule dokonano analizy zastosowania sztucznej inteligencji (SI) w zarządzaniu projektami w branży e-commerce. W obliczu dynamicznego rozwoju rynku e-commerce oraz rosnącej konkurencji SI staje się kluczowym narzędziem wspierającym efektywność operacyjną i jakość realizowanych projektów w tym obszarze. W badaniu zastosowano metodę ankietową, obejmującą pytania otwarte, co umożliwiło zebranie opinii i doświadczeń 100 respondentów pracujących w polskich firmach z sektora e-commerce. Celem artykułu jest przedstawienie wyników badania, w którym dokonano oceny stopnia świadomości oraz zakresu wdrożeń rozwiązań sztucznej inteligencji w zarządzaniu projektami w branży e-commerce. Wykonane analizy potwierdzają potencjał SI w usprawnianiu projektów, ale podkreślają konieczność dalszych badań nad etyką jej stosowania, ochroną danych i eliminowaniem uprzedzeń algorytmicznych. Autorzy wskazują także na potrzebę edukacji oraz wsparcia regulacyjnego dla pełnego wykorzystania SI w zarządzaniu projektami.
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Prawa autorskie (c) 2025 Studia i Prace Kolegium Zarządzania i Finansów
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