Development of the definition of coopetition
DOI:
https://doi.org/10.33119/SIP.2022.187.2Keywords:
Co-opetiton, coopetition, definition,, development of coopetitionAbstract
Artykuł poświęcony jest ewolucji definicji koopetycji, zjawiska zyskującego coraz większą popularność w obszarze zarządzania strategicznego. Celem artykułu jest wykazanie ścieżki rozwoju definicji i czynników, które na ten rozwój wpłynęły. Uwzględniono wpływ poszczególnych badaczy i kierunki rozwoju, a także uzasadnienie postulatu konieczności ujednolicenia definicji koopetycji.
Artykuł składa się z 5 części. Pierwszą część stanowi wprowadzenie, w którym zarysowano tematykę. W drugiej części przedstawiono kontekst badawczy i granice przeglądu literatury, na bazie którego prowadzony jest przegląd definicji koopetycji. W części trzeciej wybrany zestaw definicji przenalizowano pod kątem uwypuklanych w nich cech charakterystycznych koopetycji, aby stworzyć ich ranking z punktu widzenia częstotliwości występowania, a następnie wskazać najistotniejsze cechy analizowanego zjawiska, które powinny znaleźć się w jednolitej, ogólnej definicji. W części czwartej pokazano proces ewolucji definicji, od momentu jej pierwszego sformułowania w 1996 r. do dnia dzisiejszego.
Artykuł kończy część piąta w formie podsumowania i wskazania dalszych kierunków rozwoju tematu definicji koopetycji.
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