How to save Schroedinger’s Cat? On the paradoxical approach to strategic management
Keywords:
strategic management, dilemmas, environmental uncertaintyAbstract
The aim of the study is to identify strategists’ approaches to paradoxes associated with strategic management in organizations under conditions of increased uncertainty. In pursuit of this goal, it is crucial to both identify strategists’ opinions on paradoxes and explore their experiences in applying them in the practice of strategic management. The research was conducted using a qualitative approach, employing in-depth interviews with strategists (n = 18). The research findings indicate that, in conditions of heightened uncertainty, strategists employ solutions and practices characteristic of a paradoxical approach. This reflects a significant shift in the application of paradoxical perspectives under conditions of high environmental uncertainty, triggered by the COVID-19 pandemic and its consequences.
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