Determinants of the Implementation of Time Strategies in the Operation of Tourism Enterprises

Abstract

Due to the high turbulence of changes in the environment and the need to quickly respond to them,the classic planning-based approach to strategy is losing its importance. Instead, the so-called timing strategies are gaining ground. Managing competitive advantage requires selecting the right moment to take action in response to emerging changes in the organisation environment. The aim of this paper is to identify the determinants of implementing timing strategies by tourism enterprises. Qualitative research in the form of focus group interviews was used to achieve this goal. This research demonstrates that the factors determining the appropriate timing for implementing organisational change are both external and internal. It also presents how they determine the decisions of the so-called change agents in organisations. The external determinants include socio-cultural, economic, demographic, political-legal, environmental and technological factors. Internal determinants include organisational structure and culture as well as tangible resources such as financial and technical resources and intangible resources such as human knowledge, competencies, experience.