Między intencją a działaniem: wewnętrzne i zewnętrzne komponenty strategii behawioralnej
DOI:
https://doi.org/10.33119/SIP.2026.207.11Słowa kluczowe:
strategia behawioralna, strategia organizacyjna, zarządzanie strategiczne, mikropodstawy zarządzaniaAbstrakt
Na działania strategiczne organizacji oddziałuje wiedza menedżerów na temat różnych opcji strategicznych oraz ich wybory, co jest niezwykle ważne, zwłaszcza w obliczu faktu, iż dowiedziono, że większość decyzji menedżera podejmowana jest bez pełnej analizy wszystkich zmiennych decyzyjnych. W tym kontekście w ostatnich latach pojawia się coraz więcej prac badawczych na gruncie ekonomii behawioralnej, tworząc nurt badań nad koncepcją strategii behawioralnej, łączącej aspekty kognitywne i społeczne z teorią i praktyką zarządzania strategicznego. Jedne z najnowszych wyników badań nad strategią behawioralną ujawniły istnienie dwóch typów jej komponentów, oddziałujących na decyzje strategiczne organizacji. Celem artykułu jest identyfikacja i omówienie wewnętrznych i zewnętrznych komponentów strategii behawioralnej, mających znaczenie dla kształtowania strategii organizacyjnej podmiotów rynkowych. Opracowanie ma charakter teoretyczno-koncepcyjny i przedstawia rozważania oparte na narracyjnym przeglądzie literatury przedmiotu.
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