A Cognitive Bias and Consumer Behavior: A Bibliometric Review
DOI:
https://doi.org/10.33119/SIP.2023.188.4Keywords:
consumer, consumer behaviour, cognitive bias, bibliometric analysisAbstract
The purpose of this article is to identify and review previous research devoted to the issue of cognitive distortions in consumer behavior. The dynamic development of information and communication technologies and information overload, as well as the growing importance of consumption in a virtual environment, have also changed the scale, specificity, and understanding of cognitive errors accompanying consumer behavior. Specifically, this problem relates to purchasing decisions in a virtual environment and information overload, which promotes increased susceptibility to manipulation by advertisers. The issues raised in the article have been studied primarily in management science, including marketing and psychology, particularly in the sub-disciplines of cognitive psychology and social psychology. The article presents the history of research on mental errors, points out the dominant topics in this field, and identifies current areas of interest for researchers. The analysis was based on an analysis of the Scopus and Web of Science database using the R package.
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