Strategy as an answer to uncertainty of football clubs
Keywords:
football club, uncertainty, strategic managementAbstract
Football clubs, just as other organizations, face the growing uncertainty of their business environment. This uncertainty results from the instability of macroeconomic circumstances and the changes taking place among their competitors. More and more frequently, the owners and managers of football clubs are trying to build resilient organizations by implementing different elements of strategic management, following suit of organizations from other branches. This paper is conceptual in nature, and it aims to present the model of strategic management process in a football club as well as the model of sports department strategy. Moreover, it includes a description of the basic changes taking place in the business environment of football clubs and suggestions how to respond to them.
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