Reverse logistics as a tool for creating environmental awareness among apparel consumers

Abstract

The article presents the topic of reverse logistics in the apparel industry and its role as a tool in creating environmental awareness among customers. It discusses various aspects of reverse logistics, including tools such as recycling campaigns that promote the return of goods in exchange for a variety of customer benefits. It also presents examples of companies such as Wólczanka, The North Face, and Patagonia which use innovative solutions in reverse logistics to promote recycling and extend the life of products. The authors also conducted a pilot study among apparel consumers to assess their awareness and preferences regarding reverse logistics. The results indicate low consumer knowledge in this area. The respondents often shop online, which can lead to an increase in returns due to the lack of opportunity to try on merchandise. The study’s conclusions suggest the need to increase consumer awareness of green practices in the apparel industry and to adapt companies’ strategies to changing customer preferences.