Strategists’ attitudes towards the efficiency vs flexibility dilemma in the context of uncertainty
DOI:
https://doi.org/10.33119/SIP.2023.194.9Keywords:
dilemmas, environmental uncertainty, strategic managementAbstract
The aim of the study was to identify strategists’ attitudes towards the efficiency vs flexibility dilemma under uncertainty. The research was conducted in a qualitative approach using in-depth interviews with strategists (n = 18). The findings reveal that, in the face of uncertainty, various strategic attitudes emerge. In addition to strategies focused on optimisation (efficiency) or resource reserves (flexibility), defensive and offensive attitudes were revealed, thereby constituting a matrix of responses to the examined dilemma.
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