Strategic fit and competitiveness of SME companies: the moderating role of the environment
DOI:
https://doi.org/10.33119/SIP.2022.184.4Keywords:
competitiveness, strategic fit, environment, family and non-family companiesAbstract
This paper presents considerations on the role of the strategic fit in the context of competitiveness of companies in the SME sector. Due to the importance of the environment, especially in the case of a crisis situation (the pandemic period), research was undertaken on its moderating role in the relationship between the strategic fit and competitiveness. The research was conducted among 422 companies from the SME sector (family and non-family). The analysis of empirical results was carried out using descriptive statistics and regression models. The results indicate the existence of a relationship between the strategic fit and competitiveness (measured by strategic effectiveness and financial performance) and a moderate role of the environment as a moderator of this relationship.
Downloads
References
2. Adiguzel Z. [2020], Examining strategic fit and innovation in terms of competitive strategies and knowledge management, w: Handbook of Research on Strategic Fit and Design in Business Ecosystems (s. 25–52), red. U. Hacioglu, IGI Global.
3. Amoako-Gyampah K., Acquaah M. [2008], Manufacturing strategy, competitive strategy and firm performance: An empirical study in a developing economy environment, „International Journal of Production Economics”, 111 (2), s. 575–592.
4. Astrachan J. H., Keyt A., Lane S., Yarmalouk D. [2002], Non-Family CEO’s in the Family Business: Connecting Family Values to Business Success, Proceedings FBN-ifera Helsinki, s. 183–199.
5. Berrone P., Cruz C., Gomez-Mejia L. R. [2012], Socioemotional wealth in family firms: Theoretical dimensions, assessment approaches, and agenda for future research, „Family Business Review”, 25 (3), s. 258–279.
6. Bossak J., Bieńkowski W. [2004], Międzynarodowa zdolność konkurencyjna kraju i przedsiębiorstw: wyzwania dla Polski na progu XXI wieku, Oficyna Wydawnicza SGH, Warszawa.
7. Bratnicka-Myśliwiec K., Ingram T. [2017], Rodzinność i przewaga konkurencyjna – kontekst polskich przedsiębiorstw, „Edukacja Ekonomistów i Menedżerów”, 1 (43), s. 135–153.
8. Bratnicka-Myśliwiec K., Wronka-Pośpiech M., Ingram T. [2019], Does Socioemotional Wealth Matter for Competitive Advantage? A Case of Polish Family Businesses, „Journal of Entrepreneurship, Management and Innovation”, vol. 15, s. 123–146.
9. Chrisman J. J., Chua J. H., Pearson A. W., Barnett T. [2012], Family involvement, family influence, and family – centered non – economic goals in small firms, „Entrepreneurship Theory and Practice”, 36 (2), s. 267–293.
10. Da Silveira G. J., Sousa R. S., Pieter van Donk D. [2010], Paradigms of choice in manufacturing strategy: Exploring performance relationships of fit, best practices, and capability-based approaches, „International Journal of Operations & Production Management”, 30 (12), s. 1219–1245.
11. Dess G. G., Beard D. W. [1984], Dimensions of organizational task environments, „Administrative Science Quarterly”, 29 (1), s. 52–73.
12. Duncan R. B. [1972], Characteristics of organizational environments and perceived environmental uncertainty, „Administrative Science Quarterly”, 17 (3), s. 313–327.
13. Flak O., Głód G. [2012], Konkurencyjni przetrwają: o przedsiębiorstwie, metodach badania konkurencyjności i twoich szansach na sukces rynkowy, Difin, Warszawa.
14. Głód W., Wronka-Pośpiech M. [2018], Zależności pomiędzy wartościami organizacyjnymi a innowacyjnym stylem przywództwa. Perspektywa firm rodzinnych, „Przegląd Organizacji”, nr 3, s. 58–64.
15. Goffin R. D., Gellatly I. R. [2001], A Multi-Rater Assessment of Organizational Commitment: Are Self-Report Measures Biased?, „Journal of Organizational Behavior”, no. 22 (4), s. 437–451.
16. Gorynia M. [red.] [2002], Luka konkurencyjna na poziomie przedsiębiorstwa a przystąpienie Polski do Unii Europejskiej, Wydawnictwo Akademii Ekonomicznej w Poznaniu, Poznań.
17. Grimm P. [2010], Social Desirability Bias, w: Wiley International Encyclopedia of Marketing, red. J. Sheth, N. Malhotra, John Wiley & Sons, Hoboken, NJ.
18. Hitt M. A., Ireland R. D., Sirmon D. G., Trahms C. A. [2011], Strategic Entrepreneurship: Creating Value for Individuals, Organizations, and Society, „Academy of Management Perspectives”, 25 (2), s. 57–75.
19. Hock M., Clauss T., Schulz E. [2016], The impact of organizational culture on a firm’s capability to innovate the business model, „R&D Management”, 46 (3), s. 433–450.
20. Jap S. D. [1999], Pie-expansion efforts: collaboration processes in buyer-supplier relationships, „Journal of Marketing Research”, 36 (4), s. 461–475.
21. Kraśnicka T., Ingram T. Bratnicka-Myśliwiec K. [2017], Relacyjność i profesjonalizacja przedsiębiorstwa rodzinnego, „Organizacja i Kierowanie”, nr 176, s. 299–312.
22. Kraśnicka T., Ingram T., Bratnicka-Myśliwiec K. [2019], Rodzinność polskich przedsiębiorstw – stymulator czy przeszkoda innowacyjności? „Przegląd Organizacji”, nr 7, s. 22–31.
23. Li D., Liu J. [2014], Dynamic capabilities, environmental dynamism, and competitive advantage: Evidence from China, „Journal of Business Research”, vol. 67, iss. 1, s. 2793–2799. 24. Li J. J., Zhou K. Z., Shao A. T. [2009], Competitive position, managerial ties, and profitability of foreign firms in China: An interactive perspective, „Journal of International Business Studies”, 40, s. 339–352.
25. Liao Z. [2018], Market orientation and firms’ environmental innovation: The moderating role of environmental attitude, „Business Strategy and the Environment”, 27 (1), s. 117–127.
26. Liu W., Atuahene-Gima K. [2018], Enhancing product innovation performance in a dysfunctional competitive environment: The roles of competitive strategies and market-based assets, „Industrial Marketing Management”, 73, s. 7–20.
27. Lopez-Gonzalez E., Martínez-Ferrero J., García-Meca E. [2019], Corporate social responsibility in family firms: A contingency approach, „Journal of Cleaner Production”, no. 211, s. 1044–1064.
28. Mintzberg H. [1983], Structure in fives: Designing efficient organisations, Prentice Hall, NJ Englewood Cliffs.
29. Moreno-Menéndez A., Casillas J. [2021], How do family businesses grow? Differences in growth patterns between family and non-family firms, „Journal of Family Business Strategy”, vol. 12, iss. 3, s. 100420.
30. Musa J. J., Nmadu T. M., Dakung R. J [2019], Business-it Strategic Fit and Performance of Telecommunications Companies In Nigeria: Moderating Role of Environmental Uncertainty, „Nigerian Journal of Management Sciences”, vol. 7, no. 1, s. 335–343.
31. Pearson A., Carr J., Shaw J. [2008], Toward a Theory of Familiness; a Social Capital Perspective, „Entrepreneurship Theory and Practice”, vol. 32, s. 949–969.
32. Pierścionek Z. [2005], Koncepcje konkurencyjności przedsiębiorstwa, „Przegląd Organizacji”, nr 9, s. 7–9.
33. Rahman M. H., Rahman A. [2020], Strategic fit strategy formulation: keys to enhancing competitiveness and improving capabilities of a manufacturing unit, „Production & Manufacturing Research”, 8 (1), s. 59–79.
34. Rondøy T., Dibrell C., Craig J. B. [2009], Founding family leadership and industry profitability, „Small Business Economics”, no. 32, s. 397–407.
35. Rybicki J., Pawłowska B. [2010], Koncepcja strategii bazowych przedsiębiorstwa w perspektywie zasobów, w: Zarządzanie strategiczne. Strategie organizacji (s. 177–194), red. R. Krupski, Wałbrzyska Wyższa Szkoła Zarządzania i Przedsiębiorczości, Wałbrzych.
36. Schilke O. [2014], On the contingent value of dynamic capabilities for competitive advantage: The nonlinear moderating effect of environmental dynamism, „Strategic Management Journal”, 35 (2), s. 179–203.
37. Scholz C. [1987], Corporate culture and strategy. The problem of strategic fit, „Long Range Planning”, 20 (4), s. 78–87.
38. Singh H., Mahmood R. [2014], Manufacturing strategy and export performance of small and medium enterprises in Malaysia: moderating role of external environment, „International Journal of Business and Commerce”, 3 (5), 37–52.
39. Starbuck W. H. [1965], Organizational Growth and Development, w: Handbook of Organizations (s. 451–533), red. J. G. March, R. McNally, Chicago.
40. Sus A., [2019], Logika dopasowania okazji i strategicznych opcji realnych, Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu, Wrocław.
41. Sutcliffe K. M. [1994], What executives notice: Accurate perceptions in top management teams, „Academy of Management Journal”, 37, s. 1360–1378.
42. Wach K. [2010], Menedżerska percepcja zmian w otoczeniu konkurencyjnym przedsiębiorstw w procesie europejskiej integracji gospodarczej, „Zeszyty Naukowe Uniwersytetu Ekonomicznego w Krakowie”, nr 832, s. 83–99.
43. Weerawardena J. [2003], The role of marketing capability in innovation-based competitive strategy, „Journal of Strategic Marketing”, 11 (1), s. 15–35.
44. Zajac E. J., Kraatz M. S., Bresser R. K. [2000], Modeling the dynamics of strategic fit: A normative approach to strategic change, „Strategic Management Journal”, 21 (4), s. 429–453.