Treść głównego artykułu

Abstrakt

W artykule zaprezentowano związki pomiędzy kreowaniem wewnętrznego wizerunku a organizacyjnymi zachowaniami obywatelskimi. Wskazano, że zachowania wykraczające poza rolę zawodową mogą być jednym z ważnych elementów budujących wizerunek praco‑ dawcy. Dokonano charakterystyki zachowań obywatelskich nakierowanych na budowanie marki tzw. „brand citizenship behaviors”, a także omówiono wyniki badań empirycznych nad związkami zachowań obywatelskich a kreowaniem wizerunku. Przedstawiono rów‑ nież ogólny model ukazujący determinanty i skutki zachowań obywatelskich nakierowa‑ nych na budowanie wizerunku.

Słowa kluczowe

kreowanie wewnętrznego wizerunku zachowania obywatelskie nakierowane na budowanie wizerunku pracodawcy podejście behawioralne.

Szczegóły artykułu

Jak cytować
Turek, D. (2013). Rola zachowań obywatelskich w kreowaniu wewnętrznego wizerunku pracodawcy. Edukacja Ekonomistów I Menedżerów, 30(4), 25–39. https://doi.org/10.5604/01.3001.0009.4611

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