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Przesłane
grudnia 30, 2019
Opublikowane
grudnia 31, 2013
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Treść głównego artykułu
Abstrakt
W artykule zaprezentowano związki pomiędzy kreowaniem wewnętrznego wizerunku a organizacyjnymi zachowaniami obywatelskimi. Wskazano, że zachowania wykraczające poza rolę zawodową mogą być jednym z ważnych elementów budujących wizerunek praco‑ dawcy. Dokonano charakterystyki zachowań obywatelskich nakierowanych na budowanie marki tzw. „brand citizenship behaviors”, a także omówiono wyniki badań empirycznych nad związkami zachowań obywatelskich a kreowaniem wizerunku. Przedstawiono rów‑ nież ogólny model ukazujący determinanty i skutki zachowań obywatelskich nakierowa‑ nych na budowanie wizerunku.
Słowa kluczowe
kreowanie wewnętrznego wizerunku
zachowania obywatelskie nakierowane na budowanie wizerunku pracodawcy
podejście behawioralne.
Szczegóły artykułu
Licencja
Autor (Autorzy) artykułu oświadcza, że przesłane opracowanie nie narusza praw autorskich osób trzecich. Wyraża zgodę na poddanie artykułu procedurze recenzji oraz dokonanie zmian redakcyjnych. Przenosi nieodpłatnie na Oficynę Wydawniczą SGH autorskie prawa majątkowe do utworu na polach eksploatacji wymienionych w art. 50 Ustawy z dnia 4 lutego 1994 r. o prawie autorskim i prawach pokrewnych – pod warunkiem, że praca została zaakceptowana do publikacji i opublikowana.
Oficyna Wydawnicza SGH posiada autorskie prawa majątkowe do wszystkich treści czasopisma. Zamieszczenie tekstu artykuły w repozytorium, na stronie domowej autora lub na innej stronie jest dozwolone o ile nie wiąże się z pozyskiwaniem korzyści majątkowych, a tekst wyposażony będzie w informacje źródłowe (w tym również tytuł, rok, numer i adres internetowy czasopisma).
Osoby zainteresowane komercyjnym wykorzystaniem zawartości czasopisma proszone są o kontakt z Redakcją.
Jak cytować
Turek, D. (2013). Rola zachowań obywatelskich w kreowaniu wewnętrznego wizerunku pracodawcy. Edukacja Ekonomistów I Menedżerów, 30(4), 25–39. https://doi.org/10.5604/01.3001.0009.4611
Referencje
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1. Ambler, T., Barrow, S. (1996), The employer brand, “Journal of Brand Management”,4(3).
2. App, S., Merk, J., Büttgen, M. (2012), Employer branding: sustainable HRM as a competitiveadvantage in the market for high-quality employees, “Management Revue”, 23(3).
3. Asha, C.S, Jyothi, P. (2013), Internal branding: a determining element of organizationalcitizenship behaviour, “The Journal Contemporary Management Research”, 7(1).
4. Bobocel, D.R., Zdaniuk, A. (2005), How can explanations be used to foster organizationaljustice?, in: J. Greenberg, J.A Colquitt (eds.), Handbook of organizational justice,Lawrence Erlbaum, New Jersey 2005.
5. Bolino, M.C., Klotz, A.C., Turnley, W.H., Harvey, J. (2013), Exploring the dark side oforganizational citizenship behavior, “Journal of Organizational Behavior”, 34.
6. Bolino, M.C., Turnley, W.H., Gilstrap, J.B., Suazo, M.M. (2010), Citizenship under pressure:What’s a “good soldier” to do?, “Journal of Organizational Behavior”, 31.
7. Brockner, J., DeWitt, R.L., Grover, S., Reed, T. (1990), When it is especially importantto explain why: factors affecting the relationship between managers’ explanationsof a layoff and survivors’ reactions to the layoff, “Journal of Experimental SocialPsychology”, 26.
8. Burmann, Ch., Zeplin, S. (2005), Building brand commitment: a behavioral approach tointernal brand management, “Brand Management”, 12(4).
9. Burmann, Ch., Zeplin, S. Riley, N. (2009), Key determinants of internal brand managementsuccess: an exploratory empirical analysis brand management, “BrandManagement”, 16(4).
10. Rola zachowań obywatelskich w kreowaniu wewnętrznego wizerunku pracodawcy 37Chan Kim, W., Mauborgne, R. (2006), Chcesz, by pracownicy dali z siebie wszystko? Grajfair!, „Harvard Business Review Polska” lipiec–sierpień.
11. Chang, A., Chiang, H‑H., Han, T‑S. (2012), A multilevel investigation of relationshipsamong brand-centered HRM, brand psychological ownership, brand citizenship behaviors,and customer satisfaction, “European Journal of Marketing”, 46(5).
12. Chen, Ch.V., Tang, Y.Y., Wang, S.J. (2009), Interdependence and organizational citizenshipbehavior: exploring the mediating effect of group cohesion in multilevel analysis, “TheJournal of Psychology”, 143(6).
13. Chong, M. (2007), The role of internal communication and training in infusing corporatevalues and delivering brand promise: Singapore Airlines’ experience, “CorporateReputation Review”, 10(3).
14. Cropanzano, R., Bowen, D.E., Gilliland, S.W. (2007), The management of organizationaljustice, “Academy of Management Perspectives”, 21(4).
15. Fowler, J.G. (2013), Customer citizenship behavior: an expanded theoretical understanding,“International Journal of Business and Social Science”, 4(5).
16. Fox, S., Spector, P.E., Goh, A., Bruursema, K., Kessler, S.R. (2012), The deviant citizen:measuring potential positive relations between counterproductive work behaviour andorganizational citizenship behaviour, “Journal of Occupational and OrganizationalPsychology”.
17. Grant, A.M., Mayer, D.M. (2009), Good soldiers and good actors: prosocial and impressionmanagement motives as interactive predictors of affiliative citizenship behaviors,“Journal of Applied Psychology”, 94.
18. Hsiung, H., Lin, C.W., Lin, C.S. (2012), Nourishing or suppressing? the contradictory influencesof perception of organizational politics on organizational citizenship behaviour,“Journal of Occupational and Organizational Psychology”, 85.
19. King, C., Grace, D. (2008), Internal branding: exploring the employee’s perspective,“Journal of Brand Management”, 15.
20. Klotz, A.C., Bolino, M.C. (2013), Citizenship and counterproductive work behavior: a morallicensing view, “Academy of Management Review”, 38(2).
21. Lievens, F., Van Hoye, G., Anseel, F. (2007), Organizational identity and employer image:towards a unifying framework, “British Journal of Management”, 18(1).
22. Lin, Ch.P., Lyau, N.M., Tsai, Y.H., Chen, W.Y., Chiu, Ch.K. (2010), Modeling corporatecitizenship and its relationship with organizational citizenship behaviors, “Journal ofBusiness Ethics”, 95.
23. Lind, E.A., Greenberg, J., Scott, K.S., Welchans, T.D. (2000), The winding road fromemployee to complainant: situational and psychological determinants of wrongful terminationclaims, “Administrative Science Quarterly”, 45.
24. Maxwell, R., Knox, S. (2009), Motivating employees to “live the brand”: a comparativecase study of employer brand attractiveness within the firm, “Journal of MarketingManagement”, 25(9–10).
25. Organ, D.W., Podsakoff, P.M., MacKenzie, S.B. (2006), Organizational citizenship behavior:its nature, antecedents, and consequences, Sage, Thousand Oaks, CA.
Referencje
1. Ambler, T., Barrow, S. (1996), The employer brand, “Journal of Brand Management”,4(3).
2. App, S., Merk, J., Büttgen, M. (2012), Employer branding: sustainable HRM as a competitiveadvantage in the market for high-quality employees, “Management Revue”, 23(3).
3. Asha, C.S, Jyothi, P. (2013), Internal branding: a determining element of organizationalcitizenship behaviour, “The Journal Contemporary Management Research”, 7(1).
4. Bobocel, D.R., Zdaniuk, A. (2005), How can explanations be used to foster organizationaljustice?, in: J. Greenberg, J.A Colquitt (eds.), Handbook of organizational justice,Lawrence Erlbaum, New Jersey 2005.
5. Bolino, M.C., Klotz, A.C., Turnley, W.H., Harvey, J. (2013), Exploring the dark side oforganizational citizenship behavior, “Journal of Organizational Behavior”, 34.
6. Bolino, M.C., Turnley, W.H., Gilstrap, J.B., Suazo, M.M. (2010), Citizenship under pressure:What’s a “good soldier” to do?, “Journal of Organizational Behavior”, 31.
7. Brockner, J., DeWitt, R.L., Grover, S., Reed, T. (1990), When it is especially importantto explain why: factors affecting the relationship between managers’ explanationsof a layoff and survivors’ reactions to the layoff, “Journal of Experimental SocialPsychology”, 26.
8. Burmann, Ch., Zeplin, S. (2005), Building brand commitment: a behavioral approach tointernal brand management, “Brand Management”, 12(4).
9. Burmann, Ch., Zeplin, S. Riley, N. (2009), Key determinants of internal brand managementsuccess: an exploratory empirical analysis brand management, “BrandManagement”, 16(4).
10. Rola zachowań obywatelskich w kreowaniu wewnętrznego wizerunku pracodawcy 37Chan Kim, W., Mauborgne, R. (2006), Chcesz, by pracownicy dali z siebie wszystko? Grajfair!, „Harvard Business Review Polska” lipiec–sierpień.
11. Chang, A., Chiang, H‑H., Han, T‑S. (2012), A multilevel investigation of relationshipsamong brand-centered HRM, brand psychological ownership, brand citizenship behaviors,and customer satisfaction, “European Journal of Marketing”, 46(5).
12. Chen, Ch.V., Tang, Y.Y., Wang, S.J. (2009), Interdependence and organizational citizenshipbehavior: exploring the mediating effect of group cohesion in multilevel analysis, “TheJournal of Psychology”, 143(6).
13. Chong, M. (2007), The role of internal communication and training in infusing corporatevalues and delivering brand promise: Singapore Airlines’ experience, “CorporateReputation Review”, 10(3).
14. Cropanzano, R., Bowen, D.E., Gilliland, S.W. (2007), The management of organizationaljustice, “Academy of Management Perspectives”, 21(4).
15. Fowler, J.G. (2013), Customer citizenship behavior: an expanded theoretical understanding,“International Journal of Business and Social Science”, 4(5).
16. Fox, S., Spector, P.E., Goh, A., Bruursema, K., Kessler, S.R. (2012), The deviant citizen:measuring potential positive relations between counterproductive work behaviour andorganizational citizenship behaviour, “Journal of Occupational and OrganizationalPsychology”.
17. Grant, A.M., Mayer, D.M. (2009), Good soldiers and good actors: prosocial and impressionmanagement motives as interactive predictors of affiliative citizenship behaviors,“Journal of Applied Psychology”, 94.
18. Hsiung, H., Lin, C.W., Lin, C.S. (2012), Nourishing or suppressing? the contradictory influencesof perception of organizational politics on organizational citizenship behaviour,“Journal of Occupational and Organizational Psychology”, 85.
19. King, C., Grace, D. (2008), Internal branding: exploring the employee’s perspective,“Journal of Brand Management”, 15.
20. Klotz, A.C., Bolino, M.C. (2013), Citizenship and counterproductive work behavior: a morallicensing view, “Academy of Management Review”, 38(2).
21. Lievens, F., Van Hoye, G., Anseel, F. (2007), Organizational identity and employer image:towards a unifying framework, “British Journal of Management”, 18(1).
22. Lin, Ch.P., Lyau, N.M., Tsai, Y.H., Chen, W.Y., Chiu, Ch.K. (2010), Modeling corporatecitizenship and its relationship with organizational citizenship behaviors, “Journal ofBusiness Ethics”, 95.
23. Lind, E.A., Greenberg, J., Scott, K.S., Welchans, T.D. (2000), The winding road fromemployee to complainant: situational and psychological determinants of wrongful terminationclaims, “Administrative Science Quarterly”, 45.
24. Maxwell, R., Knox, S. (2009), Motivating employees to “live the brand”: a comparativecase study of employer brand attractiveness within the firm, “Journal of MarketingManagement”, 25(9–10).
25. Organ, D.W., Podsakoff, P.M., MacKenzie, S.B. (2006), Organizational citizenship behavior:its nature, antecedents, and consequences, Sage, Thousand Oaks, CA.
2. App, S., Merk, J., Büttgen, M. (2012), Employer branding: sustainable HRM as a competitiveadvantage in the market for high-quality employees, “Management Revue”, 23(3).
3. Asha, C.S, Jyothi, P. (2013), Internal branding: a determining element of organizationalcitizenship behaviour, “The Journal Contemporary Management Research”, 7(1).
4. Bobocel, D.R., Zdaniuk, A. (2005), How can explanations be used to foster organizationaljustice?, in: J. Greenberg, J.A Colquitt (eds.), Handbook of organizational justice,Lawrence Erlbaum, New Jersey 2005.
5. Bolino, M.C., Klotz, A.C., Turnley, W.H., Harvey, J. (2013), Exploring the dark side oforganizational citizenship behavior, “Journal of Organizational Behavior”, 34.
6. Bolino, M.C., Turnley, W.H., Gilstrap, J.B., Suazo, M.M. (2010), Citizenship under pressure:What’s a “good soldier” to do?, “Journal of Organizational Behavior”, 31.
7. Brockner, J., DeWitt, R.L., Grover, S., Reed, T. (1990), When it is especially importantto explain why: factors affecting the relationship between managers’ explanationsof a layoff and survivors’ reactions to the layoff, “Journal of Experimental SocialPsychology”, 26.
8. Burmann, Ch., Zeplin, S. (2005), Building brand commitment: a behavioral approach tointernal brand management, “Brand Management”, 12(4).
9. Burmann, Ch., Zeplin, S. Riley, N. (2009), Key determinants of internal brand managementsuccess: an exploratory empirical analysis brand management, “BrandManagement”, 16(4).
10. Rola zachowań obywatelskich w kreowaniu wewnętrznego wizerunku pracodawcy 37Chan Kim, W., Mauborgne, R. (2006), Chcesz, by pracownicy dali z siebie wszystko? Grajfair!, „Harvard Business Review Polska” lipiec–sierpień.
11. Chang, A., Chiang, H‑H., Han, T‑S. (2012), A multilevel investigation of relationshipsamong brand-centered HRM, brand psychological ownership, brand citizenship behaviors,and customer satisfaction, “European Journal of Marketing”, 46(5).
12. Chen, Ch.V., Tang, Y.Y., Wang, S.J. (2009), Interdependence and organizational citizenshipbehavior: exploring the mediating effect of group cohesion in multilevel analysis, “TheJournal of Psychology”, 143(6).
13. Chong, M. (2007), The role of internal communication and training in infusing corporatevalues and delivering brand promise: Singapore Airlines’ experience, “CorporateReputation Review”, 10(3).
14. Cropanzano, R., Bowen, D.E., Gilliland, S.W. (2007), The management of organizationaljustice, “Academy of Management Perspectives”, 21(4).
15. Fowler, J.G. (2013), Customer citizenship behavior: an expanded theoretical understanding,“International Journal of Business and Social Science”, 4(5).
16. Fox, S., Spector, P.E., Goh, A., Bruursema, K., Kessler, S.R. (2012), The deviant citizen:measuring potential positive relations between counterproductive work behaviour andorganizational citizenship behaviour, “Journal of Occupational and OrganizationalPsychology”.
17. Grant, A.M., Mayer, D.M. (2009), Good soldiers and good actors: prosocial and impressionmanagement motives as interactive predictors of affiliative citizenship behaviors,“Journal of Applied Psychology”, 94.
18. Hsiung, H., Lin, C.W., Lin, C.S. (2012), Nourishing or suppressing? the contradictory influencesof perception of organizational politics on organizational citizenship behaviour,“Journal of Occupational and Organizational Psychology”, 85.
19. King, C., Grace, D. (2008), Internal branding: exploring the employee’s perspective,“Journal of Brand Management”, 15.
20. Klotz, A.C., Bolino, M.C. (2013), Citizenship and counterproductive work behavior: a morallicensing view, “Academy of Management Review”, 38(2).
21. Lievens, F., Van Hoye, G., Anseel, F. (2007), Organizational identity and employer image:towards a unifying framework, “British Journal of Management”, 18(1).
22. Lin, Ch.P., Lyau, N.M., Tsai, Y.H., Chen, W.Y., Chiu, Ch.K. (2010), Modeling corporatecitizenship and its relationship with organizational citizenship behaviors, “Journal ofBusiness Ethics”, 95.
23. Lind, E.A., Greenberg, J., Scott, K.S., Welchans, T.D. (2000), The winding road fromemployee to complainant: situational and psychological determinants of wrongful terminationclaims, “Administrative Science Quarterly”, 45.
24. Maxwell, R., Knox, S. (2009), Motivating employees to “live the brand”: a comparativecase study of employer brand attractiveness within the firm, “Journal of MarketingManagement”, 25(9–10).
25. Organ, D.W., Podsakoff, P.M., MacKenzie, S.B. (2006), Organizational citizenship behavior:its nature, antecedents, and consequences, Sage, Thousand Oaks, CA.