New Product Development projects of generic pharmaceuticals in the pharmaceutical industry, factors determining their success
DOI:
https://doi.org/10.33119/SIP.2022.186.3Keywords:
new product development project – NPD,, project management, pharmaceutical industry, generic pharmaceuticalsAbstract
The main aim of the article is to present the characteristic of the NPD (New Product Development) projects taking into consideration pharmaceutical market specific and to indicate the factors that directly affects the failures and successes in those projects. A main scheme of NPD process was adopted as a starting point, with the characteristics of the pharmaceutical industry imposed on it. As a result of the above-described activity was created a summary of the key factors of success and failure at the level of individual projects stages in the pharmaceutical industry, the factors which increases the chances of successful completion of projects.
Downloads
References
Barkley B.T. [2007], Project Management in New Product Development, Mc Graw-Hill, Londyn.
Cooper R.G. [1990], Stage-Gate Systems: A New Tool for Managing New Products, Business Horizons.
Gierszewska G., Romanowska M. [2001], Analiza strategiczna przedsiębiorstwa, Polskie Wydawnictwo Ekonomiczne, Warszawa.
Homburg Ch., Weeth A., Prigge J.K. [2017], Der Einfluss unterschiedlicher Informationsquellen auf prognosebasierte Beurteilungen von Neuprodukteinführungen, Universität Mannheim, Institut für Marktorientierte Unternehmensführung Kompetenz in Wissenschaft & Manage‑ment, Research Insights #050.
Lester D. [1998], Critical Success Factors for New Product Development, „Research Technology Management”, vol. 41(1).
Pinto J.K., Millet I. [1999], Successful Information System Implementation. The Human Side, Project Management Institute.
Pinto J.K., Slevin D.R. [1988], Project Success: Definitions and Measurement Techniques, „Project Management Journal”, vol. 19(1).
Pojda M. [2018], Etapy projektu wdrażania nowego produktu w branży farmaceutycznej, „Journal of Modern Management Process”, vol. 3(2).
Schimmoeller L.J. [2010], Success Factors of New Product Development Processes, „Advances in Production Engineering & Management”, vol. 5(1).
Seidel M. [2005], Methodische Produktplanung, Universitätsverlag Karlsruhe, Karlsruhe.
Spałek S. [2004], Krytyczne czynniki sukcesu w zarzadzaniu projektami, „Monografia”, nr 76, Wydawnictwo Politechniki Śląskiej, Gliwice.
Ustawa z dnia 6 września 2001 r. Prawo farmaceutyczne (DzU 2019, poz. 499).
Wotruba T., Rochford L. [2001], The Impact of New Product Introduction on Sales Management Strategy, „The Journal of Personal Selling & Sales Management”, vol. 15.
Young T.L. [2006], Skuteczne zarządzanie projektami, Wydawnictwo Helion, Gliwice.
Yousefi N., Mehraliana G., Rasekh H.R., Yousefi M. [2017], New Product Development in the Pharmaceutical Industry: Evidence from a generic market, „Iranian Journal of Pharmaceuti‑cal Research”, vol. 16(2), s. 838
