The Identification of the Areas of the Customer Value Co-Creation Process in the context of B2C from the Customer Perspective
DOI:
https://doi.org/10.33119/SIP.2018.161.11Keywords:
customer, enterprise, corporate market offer, customer value, customer value co-creation, B2B relationship, B2C relationship, crowd-based approach, crowd non-based approachAbstract
The study is aimed at the identification of the areas of the customer value co-creation process in the context of B2C from the customer perspective. The first section of the study characterises the concept of customer value co-creation. The second section presents the result of empirical research conducted in customer teams on the selected markets: clothes and footwear, consumer durables, fitness services and mobile services. The presentation of results is limited down to the selected areas of customer value co-creation resources involved in this process by customers, corporate communication channels, risk related to the participation in the customer value co-creation as well as determinants of market offer selection of the examined markets. The method of explorative factor analysis was used to identify the basic areas of the customer value co-creation process.
Downloads
Download data is not yet available.
References
1. Bartkowiak P., Identyfikacja składowych procesu współkreowania wartości dla klienta, „Ekonomika i Organizacja Przedsiębiorstwa” 2017, no. 9.
2. Bartkowiak P., Koncepcja współkreowania wartości dla klienta na przykładzie modelu DART, „Studia i Prace Kolegium Zarządzania i Finansów” 2014, 136.
3. Bechmann A., Lomborg S., Mapping Actor Roles in Social Media: Different Perspectives on Value Creation in Theories of User Participation, NewMedia & Society 2013, vol. 15, no. 5.
4. Brozovic D., Nordin F., Kindström D., Service Flexibility: Conceptualizing Value Creation in Service, „Journal of Service Theory and Practice” 2016, vol. 26, no. 6.
5. Frow P., Nenonen S., Payne A., Storbacka K., Managing Co-Creation Design: A Strategic Approach to Innovation, „British Journal of Management” 2015, vol. 26, no. 3.
6. Grönroos C., Ravald A., Service as a Business Logic: Implications for Value Creation and Marketing, „Journal of Service Management” 2011, vol. 22, no. 1.
7. Ketonen-Oksi S., Jussila J. J., Kärkkäinen H., Social Media Based Value Creation and Business Models, „Industrial Management & Data Systems” 2016, vol. 116, no. 8.
8. Lee S. M., Olson D. L., Trimi S., Co-Innovation: Convergenomics, Collaboration, and Co-Creation for Organizational Values, „Management Decision” 2012, vol. 50, no. 5.
9. Lee S. M., Olson D. L., Trimi S., The Impact of Convergence on Organizational Innovation, „Organizational Dynamics” 2010, vol. 39, no. 3.
10. Malarska A., Statystyczna analiza danych wspomagana programem SPSS, Wydawnictwo SPSS Polska, Kraków 2005.
11. Mele C., Russo-Spena T., Colurcio M., Co-Creating Value Innovation Through Resource Integration, „International Journal of Quality and Service Sciences” 2010, vol. 2, no. 1.
12. Rampen W., My Personal Definition of Business with Customer Value Co-Creation, http://www.customerthink.com, dostęp 2014.
13. Roser T., DeFillippi R., Samson A., Managing Your Co-Creation Mix: Co-Creation Ventures in Distinctive Contexts, „European Business Review” 2013, vol. 25, no. 1.
14. Saarijärvi H., Kannan P. K., Kuusela H., Value Co-Creation: Theoretical Approaches and Practical Implications, „European Business Review” 2013, vol. 25, no. 1.
15. Storbacka K., Frow P., Nenonen S., Payne A., Designing Business Models for Value Co-Creation, Special Issue – Toward a Better Understanding of the Role of Value in Markets and
Marketing 2015.
16. Tapscott D., Williams A. D., Wikinomics: How Mass Collaboration Changes Everything, Portfolio, New York 2006.
17. Tavakoli G., Arefi M. F., Heidari O., Mirjafari M., Designing Conceptual Model of Aftersales Services, in Companies Producing the Capital Goods, with the Idea of Value Co-Creation, „International Journal of Quality and Service Sciences” 2016, vol. 8, no. 2.
2. Bartkowiak P., Koncepcja współkreowania wartości dla klienta na przykładzie modelu DART, „Studia i Prace Kolegium Zarządzania i Finansów” 2014, 136.
3. Bechmann A., Lomborg S., Mapping Actor Roles in Social Media: Different Perspectives on Value Creation in Theories of User Participation, NewMedia & Society 2013, vol. 15, no. 5.
4. Brozovic D., Nordin F., Kindström D., Service Flexibility: Conceptualizing Value Creation in Service, „Journal of Service Theory and Practice” 2016, vol. 26, no. 6.
5. Frow P., Nenonen S., Payne A., Storbacka K., Managing Co-Creation Design: A Strategic Approach to Innovation, „British Journal of Management” 2015, vol. 26, no. 3.
6. Grönroos C., Ravald A., Service as a Business Logic: Implications for Value Creation and Marketing, „Journal of Service Management” 2011, vol. 22, no. 1.
7. Ketonen-Oksi S., Jussila J. J., Kärkkäinen H., Social Media Based Value Creation and Business Models, „Industrial Management & Data Systems” 2016, vol. 116, no. 8.
8. Lee S. M., Olson D. L., Trimi S., Co-Innovation: Convergenomics, Collaboration, and Co-Creation for Organizational Values, „Management Decision” 2012, vol. 50, no. 5.
9. Lee S. M., Olson D. L., Trimi S., The Impact of Convergence on Organizational Innovation, „Organizational Dynamics” 2010, vol. 39, no. 3.
10. Malarska A., Statystyczna analiza danych wspomagana programem SPSS, Wydawnictwo SPSS Polska, Kraków 2005.
11. Mele C., Russo-Spena T., Colurcio M., Co-Creating Value Innovation Through Resource Integration, „International Journal of Quality and Service Sciences” 2010, vol. 2, no. 1.
12. Rampen W., My Personal Definition of Business with Customer Value Co-Creation, http://www.customerthink.com, dostęp 2014.
13. Roser T., DeFillippi R., Samson A., Managing Your Co-Creation Mix: Co-Creation Ventures in Distinctive Contexts, „European Business Review” 2013, vol. 25, no. 1.
14. Saarijärvi H., Kannan P. K., Kuusela H., Value Co-Creation: Theoretical Approaches and Practical Implications, „European Business Review” 2013, vol. 25, no. 1.
15. Storbacka K., Frow P., Nenonen S., Payne A., Designing Business Models for Value Co-Creation, Special Issue – Toward a Better Understanding of the Role of Value in Markets and
Marketing 2015.
16. Tapscott D., Williams A. D., Wikinomics: How Mass Collaboration Changes Everything, Portfolio, New York 2006.
17. Tavakoli G., Arefi M. F., Heidari O., Mirjafari M., Designing Conceptual Model of Aftersales Services, in Companies Producing the Capital Goods, with the Idea of Value Co-Creation, „International Journal of Quality and Service Sciences” 2016, vol. 8, no. 2.
Downloads
Published
2019-08-16
How to Cite
Bartkowiak, P. (2019). The Identification of the Areas of the Customer Value Co-Creation Process in the context of B2C from the Customer Perspective. Studies and Work of the Collegium of Management and Finance , (161), 147–161. https://doi.org/10.33119/SIP.2018.161.11
Issue
Section
Articles
