Evolution of Value Co-creation Concept
DOI:
https://doi.org/10.33119/SIP.2019.175.1Keywords:
customer, stakeholder, enterprise, value co-creation, customer valueAbstract
The goal of the paper is to outline the substance and evolution of customer value co-creation concept. Its first part discusses the idea of customer value co-creation and its substance. The second part pre- sents the evolution of the concept of the co-creation of value and selected perspectives in which it can be viewed. The paper ends with conclusions that open new avenues for further studies, such as, e.g., the explanation of the substance of value co-creation and principles governing relations between the parties involved.
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References
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3. Bartkowiak P. [2018], Identyfikacja obszarów procesu współkreowania wartości dla klienta w kontekście relacji B2C z perspektywy klienta, „Studia i Prace Kolegium Zarządzania i Finan-sów”, 161.
4. Callon M. [2016], RevisitingMarketization: From Interface-Markets to Market-Agencements, „Consumption, Markets and Culture”, 19(1).
5. Cochoy F. [2014], A Theory of Agencing’: On Michel Callons Contribution to Organizational Knowledge and Practice, w: Oxford Handbook of Sociology, Social Theory and Organization Studies: Contemporary Currents, red. PS. Adler, P du Gay, G. Morgan, M. Reed, Oxford Uni- versity Press, Oxford.
6. Dahlsten F. [2003], Avoiding the Customer Satisfaction Rut, „Sloan Management Review”, 44(4).
7. Doligalski T. [2013], Internet w zarządzaniu wartością klienta, Oficyna Wydawnicza SGH w Warszawie, Warszawa.
8. Edvardsson B., Enquist B. [2011], The Service Excellence and Innovation Model: Lessonsfrom IKEA and other Service Frontiers, „Total Quality Management”, 22(5).
9. Edvardsson B., Ng G., Zhi Min C., Firth R., Yi D. [2011], Does Service Dominant Design Result in a Better Service System?, „Journal of Service Management”, 22(4).
10. Edvardsson B., Skalen P., Tronvoll B. [2015], Service Systems as a Foundation for Resource Inte- gration and Value Co-Creation, w: Special Issue - Toward a Better Understanding of the Role of Value in Markets and Marketing, https://doi.org/10.1108/S1548-6435(2012)0000009008, 12.03.
11. Gronroos C., Gummerus J. [2014], The Service Revolution and its Marketing Implications: Service Logic vs Service-Dominant Logic, „Managing Service Quality”, 24(3).
12. Matthing J., Sanden B., Edvardsson B. [2004], New Service Development: Learning from and with Customers, „International Journal of Service Industry Management”, 15(5).
13. Mele C., Russo-Spena T., Colurcio M. [2010], Co-creating Value Innovation through Resource Integration, „International Journal of Quality and Service Science”, 2(1).
14. Prahalad C.K., Ramaswamy V. [2004a], Co-creation Experiences: The Next Practice in Value Creation, „Journal of Interactive Marketing”, 18(3).
15. Prahalad C.K., Ramaswamy V. [2004b], Co-creating Unique Value Withe Customers, „Stra- tegy & Leadership”, 32(3).
16. Prahalad, C.K., Ramaswamy V. [2004c], The Future of Competition. Co-creating Unique Value with Customers, Harvard Business School Press Books, Boston.
17. Ramaswamy V. [2008], Co-creating Value through Customers’ Experiences: The Nike Case, „Strategy & Leadership”, 36(5).
18. Ramaswamy V. [2009], Leading the Transformation to Co-creation of Value, „Strategy & Leader- ship”, 37(2).
19. Ramaswamy V. [2010], Competing through Co-creation: Innovation at two Companies, „Stra-tegy & Leadership”, 38(2).
20. Ramaswamy V. [2011], It’s about Human Experiences... and Beyond, to Co-creation, „Indu- strial Marketing Management”, 40.
21. Ramaswamy V., Chopra N. [2014], Building a Culture of Co-creation at Mahindra, „Stra¬tegy & Leadership”, 42(2).
22. Ramaswamy V., Gouillart F. [2010], Building the Co-creative Enterprise, „Harward Business Review”, 88(10).
23. Ramaswamy V., Ozcan K. [2013], Strategy and Co-creation Thinking, „Strategy & Leadership”, 41(6).
24. Ramaswamy V., Ozcan K. [2018], What is Co-creation? An Interactional Creation Framework and its Implications for Value Creation, „Journal of Business Research”, 84.
25. Rogoziński K. [2012], Zarządzanie wartością z klientem, Oficyna a Wolters Kluwer business, Warszawa.
26. Roser T., DeFillippi R., Samson A. [2013], Managing Your Co-creation Mix: Co-creation Ven- tures in Distinctive Contexts, „European Business Review”, 25(1).
27. Saarijarvi H., Kannan P.K., Kuusela H. [2013,] Value Co-creation: Theoretical Approaches and PracticalImplications, „European Business Review”, 25(1).
28. Slater S.F. [2001], Market Orientation at the Beginning of a New Millennium, „Managing Service Quality”, 11(4).
29. Storbacka K., Frow P., Nenonen S., Payne A. [2015], Designing Business Models for Value Co-Creation, w: Special Issue - Toward a Better Understanding of the Role of Value in Markets and Marketing, https://doi.org/10.1108/S1548-6435(2012) 0000009007, 12.03.
30. Szacki J. [2002], Historia myśli socjologicznej, Wydawnictwo Naukowe PWN, Warszawa.
31. Vargo S.L., Lusch R.F. [2002], Evolving to a New Dominant Logic for Marketing, „Journal of Marketing”, 68(1).
32. Vargo S.L., Lusch R.F. [2004], Evolving to a New Dominant Logic for Marketing, „Journal of Marketing”, 68(1).
33. Vargo S.L., Lusch R.F. [2008], Service-Dominant Logic: Continuing the Evolution, „Journal of the Academy of Marketing Science”, 36.
34. Vargo S.L., Lusch R.F. [2016], Institutions and Axioms: An Extension and Update of Service- -Dominant Logic, „Journal of the Academy of Marketing Science”, 44.
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Published
2019-10-16
How to Cite
Bartkowiak, P. . (2019). Evolution of Value Co-creation Concept. Studies and Work of the Collegium of Management and Finance , (175), 9–22. https://doi.org/10.33119/SIP.2019.175.1
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