Lean startup concept as an answer to the challenges of a creative strategy
DOI:
https://doi.org/10.33119/SIP.2018.170.2Keywords:
strategic management, creative strategy, startups, lean startup, business strategiesAbstract
Lean startup concept is a relatively new approach that addresses the theoretical gap in the field of methods and tools that can be used in planning and evaluating startups’ performance. Since it deals with operating in an uncertain environment and focuses on building value through innovation, the idea may be an inspiring subject of studies on new directions in thinking about corporate strategies, in particular in the context of a creative strategy. The paper sketches the profiles of both concepts followed by a critical analysis of the potential of lean startup concept as a way of implementing creative strategies. Based on our findings we may conclude that lean startup proposes a series of valuable practices, which may successfully be applied by businesses whose activities are based on creative strategy.
Downloads
References
2. Blank S. [2013a], The Four Steps to The Epiphany. Successful Strategies for Products that Win, K&S Ranch, Pescadero.
3. Blank S. [2013b], Why Lean Start-Up Changes Everything, „Harvard Business Review”, maj.
4. Blank S., Dorf B. [2012], The Startup Owner’s. The Step-by-Step Guide for Building a Great Company, K&S Ranch, Pescadero.
5. Dyduch W. [2013], Twórcza strategia organizacji, Wydawnictwo Uniwersytetu Ekonomicznego w Katowicach, Katowice.
6. Eisenmann T. R., Ries E., Dillard S. [2012], Hypothesis-Driven Entrepreneurship: The Lean Startup, „Harvard Business School Entrepreneurial Management Case”, 812–095.
7. Furr N. R., Dyer J. [2014], The Innovator’s Method: Bringing the Lean Startup into Your Organization. Harvard Business Press, Boston.
8. Kim W. C., Mauborgne R. [2005], Strategia błękitnego oceanu, MT Biznes, Warszawa.
9. Kruczek M., Żebrucki Z. [2008], Wykorzystanie narzędzi „lean manufacturing” w logistyce produkcji, „Prace Naukowe Politechniki Warszawskiej. Transport”, 64, s. 87–95.
10. Mintzberg H., Ahlstrand B., Lampel J. [1998], Strategic Safari. A Guided Tour Through the Wilds of Strategic Management, The Free Press, New York.
11. Peters T., Waterman R. [1982], In Search of Excellence. Lessons from America’s Best-run Companies, Harper & Row, New York.
12. Ries E. [2012], Metoda Lean Startup. Wykorzystaj innowacyjne narzędzia i stwórz firmę, która zdobędzie rynek, Wydawnictwo Helion, Warszawa.
13. Ries E., Euchner J. [2013], What Large Companies Can Learn from Start-Ups, „Research-Technology Management”, lipiec–sierpień.
14. Skala A. [2017], Spiralna definicja startupu, „Przegląd Organizacji”, 9, s. 33–39.
Źródła internetowe
1. https://sjp.pwn.pl/sjp/strategia;2576315
