Life cycle of New Product Development projects on the example of the pharmaceutical industry
DOI:
https://doi.org/10.33119/SIP.2022.184.2Keywords:
project management, pharmaceutical industry, project life cycle, new product development, NPDAbstract
The implementation of new projects in the pharmaceutical industry highly depends on project management knowledge. In order to implement them effectively, project managers can use a wide range of tools and techniques developed over decades in various industries around the world. Regardless of the chosen development model, effective project implementation has a high impact on the operational efficiency and market position of pharmaceutical companies, therefore, it is worth asking the question about good project practices used in the industry. In this regard, the authors would like to analyse a life cycle scheme for implementing projects of new medicinal products, allowing for the effective implementation of projects in the segment of generic drugs. It will be presented taking into account the issue of projectification of the pharmaceutical industry and the specificity of implementing projects concerning new products development and introducing them into the market.
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References
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